- First Name
- Jay
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- Your Bronco Model
- Badlands
- Thread starter
- #76
Not really..I've heard it said by a dealer an OEM (sometimes) will offer incentives targeting drivers of competing vehicles as a challenge to brand loyalty. Jeep Wrangler seems like it would fit that bill for Bronco.
I have to believe somewhere at Ford, they have a KPI which informs leadership as to the make and model of trade-ins, and the leadership probably cares much about how many Jeep Wranglers were traded in on Bronco.
Does someone trading in a Jeep Wrangler for a Bronco get any benefit?
Conquest vehicles (your definition is what I was thinking) some times get an additional rebate on them if you are trading the competing (make/Model) in...
As for this the buzz is high enough that I would doubt Ford will incentivize it right away in that manner...
As for dealers giving more for a trade because of the cross selling, I cannot imagine the upside ii putting more in the trade than it is worth..
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