Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

[Pancho Kornwallace]

Page 43.
If Ford screws up something as simple as Build and Price as bad as they did, and not once but twice, how many of y'all think their Bronco is going to be built right?

You are really comparing apples to couscous. A marketing/shopping tool is not the same as the factory systems and the physical build quality.

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[kimmnen]

I started thinking about switching to Bronco Sport but then I realized that would be like switching from Mary Ann or Ginger to Mrs Howell....

But Mrs. Howell may be better than nothing to some.

 

[Used2jeep]

And on the PC's Chrome, price increase is still there, but roof options are gone. Most web folks work on changes OFF LINE! and then upload it. Duh. Where did these guys learn their stuff?

Virtual classes?

 

[BEM-S4]

If I go to order an my price is $1895 higher than it was last week, I'm moving on to another vehicle. This wasn't a need for me, but a want.

I'm not far behind you. At low $40Ks for bad weather / park outside / don't OCD vehicle I am good. Inching closer to $50K there are many other things I'd consider, even silly things like doing a safari build on an old TT...

 

[jedmisten]

Wildtrak with the fantastic interior, here I come.

 

[DFNMAN]

I'm not far behind you. At low $40Ks for bad weather / park outside / don't OCD vehicle I am good. Inching closer to $50K there are many other things I'd consider, even silly things like doing a safari build on an old TT...

Build the TT and post a lot of pictures, That would be way cooler than the bronco.

 

[Builtdadbodtough]

why get an auto anyway, the manual is better. and now cheaper.

Because you can’t get mid with manual unless bd. Another load of crap.

 

[BEM-S4]

Build the TT and post a lot of pictures, That would be way cooler than the bronco.

Ha... my issue is I have a lot of cars but none that I like driving in bad weather, park in the city etc. I just need something a little beat up that I won't freak out over. Bronco would be good with heavy duty bumpers, easy to replace body panels etc. and just nature of the vehicle I wouldn't care if it gets dinged up a bit.

 

[DFNMAN]

I have a written quote from my dealer too (not signed) but they're not going to eat the additional cost - the dealers were mis-informed also. There's probably not even $3000 profit involved, so there's no way for the dealer to eat it. This in on Ford, not the dealers. We have a choice, we will eat the additional cost or go elsewhere. I'm on the fence, part of me knows I'm reacting negatively to today's news, and I'll probably still follow through with the Bronco. But I am more open to other options today.

B&P is wrong, If you add the options individually in the break down, they do not add up to the total amount.

 

[395N]

does this mean you don't embrace camo and the grey mic top

Never gave the gray top and camo any consideration.

 

[RedDawg]

But Mrs. Howell may be better than nothing to some.

And remember, sometimes performance is more important than looks!

 

[Big Boss]

Base was intentionally under priced by Ford to be able to advertise “Starting under $30K”

All adventures begin at Base Camp!
(go ahead Ford, you can steal the slogan ?)

This ^

 

[Wanted33]

I knew there was a mistake in the pricing, so I was expecting this. I've special ordered quite a few Fords, and they have never thrown in a free auto tranny when you upgrade engine choices.

 

[Fireman]

That’s some dirty S..t Ford. Bait and switch, I guess thats where the stealerships learn it from.

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