When Will I Get My BRONCO?? - Granger Ford

[BigFootie]

Yeah, I think we may just as a policy leave off the front bracket with a lot of out of state buyers who won't require it and then install it at no charge if requested.

I’m all for that as well. Thanks for being customer focused.

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[Used2jeep]

https://images.app.goo.gl/C6Z6smY2AHbsdDzj6

Dang it. Wish I could easily put a picture in via the phone...

 

[Zach@Granger]

Not looking for a fight in any way. Just want to make sure my friends are in good shape and have a full picture of what’s going on. It seems like Granger is not willing to divulge their reservation or allocation numbers which at the end of the day is up to them. Now Granger customers at least know they will not be providing that information publicly.

I certainly understand your concerns. I don't think there is a benefit to going over the specific number. I have said previously our allocation as a percentage of reservations before Sept 18th is very close to the average I've seen of other dealers at 30%. Ford treated us fairly and I feel strongly that we'll be able to continue to maximize the allocation formula by conversion percentage and by facility upgrades to accommodate our customers.

We'll go over this with all our customers through the order process as Ford has encouraged us to do.

 

[BroncoJay]

I certainly understand your concerns. I don't think there is a benefit to going over the specific number. I have said previously our allocation as a percentage of reservations before Sept 18th is very close to the average I've seen of other dealers at 30%. Ford treated us fairly and I feel strongly that we'll be able to continue to maximize the allocation formula by conversion percentage and by facility upgrades to accommodate our customers.

We'll go over this with all our customers through the order process as Ford has encouraged us to do.

Zach,
Have you heard of two different order windows? One for the 2021 MY and another one opening up later this summer for MY22?

Or is it your hope to try and convert all your reservation holders in the next few months?

There is another thread about potentially being two order windows why I ask..

 

[Zach@Granger]

Zach,
Have you heard of two different order windows? One for the 2021 MY and another one opening up later this summer for MY22?

Or is it your hope to try and convert all your reservation holders in the next few months?

There is another thread about potentially being two order windows why I ask..

It's my understanding everything should be converted and then orders that aren't picked up will be converted to 22my and updates can be made. I think Ford is working through the logistics.

 

[Brocked]

Ford apparently "encouraged" the dealers to share that info. Ford didn't "require" it. Also, Ford might have said that the individual buyers would be told where they stand in relation to all others at that dealership (come order conversion time, or maybe in April).

Yep, a lot are. Things that make you go Mmmmm

 

[Bullitt]

Not looking for a fight in any way. Just want to make sure my friends are in good shape and have a full picture of what’s going on. It seems like Granger is not willing to divulge their reservation or allocation numbers which at the end of the day is up to them. Now Granger customers at least know they will not be providing that information publicly.

I think we can all look out for ourselves, thank you very much. I mean, we're all adults you know....

 

[Thomas1984]

First, I want to thank the large contingent of passionate enthusiasts on Bronco6G for their welcoming attitude towards us as a dealership. This reception is humbling and we will continue to do our best to be an asset to the community.

I would be remiss if I did not thank Ford as well. While it is easy to complain on the consumer side of the table. They are bringing to market a SUV that invokes passion from a wide collection of people. This has been accomplished through a set of circumstances that no one could see coming. With Covid-19, and the uncertainty that showed the automotive industry in March/April. The huge supply constraints that have faced all industries with parts backorders and short availability on new car inventory. This has been a challenging time.

But Ford has certainly gotten it right where it counts. The Ford Bronco inspires passion unlike countless examples of nameless mid-size SUVs from other brands. This is a great thing, because if no one cares you aren’t doing your job correctly. I don’t think Ford has received enough credit for this. Selfishly this has been a great opportunity for our store and we are very blessed to be a part of it. While running through the challenges that this opportunity brings can certainly be frustrating at times, it is important not to lose sight of the fact that we’re fortunate to be in this position.

Now for the Number 1 question I have received and I’m sure that is one everyone’s mind is “WHEN WILL I RECEIVE MY (insert date of reservation) BRONCO?

What do we know?

• Ford has announced on multiple occasions that they have over 190,000 reservations. There are also articles cited from July 31st that the Bronco had achieved 150,000 reservations at that point. From our data we have (pre-October special) this is the rough reservations we have by date prior to our October special.

I would think our data is a good sample of the rest of the nation. The graph above shows percentages based upon dates in July. So as you can see we received roughly 14% of our reservations on July 13th, 20% on July 14th 10% on July 15th then started to taper down to 6%, 4% then 3%. Others have posted on this in the past with a more extensive data set. But roughly 50% of all reservations were made within the 13th-16th time frame in July from our data set.

• Automotive new has quoted Mark LaNeve at one point stating that, “over 75% of the roughly 165,000 refundable deposits will be converted to sales”
• There will be commodity restrictions on high demand items. Sasquatch, Lux Package, 2.7L V6, among other items will be restrained.
• The production of cars can be a confusing process. We are a dual-franchised store with FCA as our other brand we carry. We ordered 2 Retail order 2500s for customers that are currently in-transit to our store and both in the same estimated arrival date currently. One order was placed on 11-16 the other order was placed on 9-16. The order placed on 11-16 was for an item with more “high demand” and with commodities that should be harder to get than the 9-16 order.
• Some dealers have reported approximately 30% of their reservations as their initial estimated allocation. 190,000 x 30% = 57,000 production units.

What do we do with this information?

• The number 1 impact on total allocation will be the number of reservations converted to orders and the second factor isn’t close. If 75% of reservations convert to orders that equals 142,500 Broncos or over 1 year of production capacity (roughly 15 months estimate). If that drops to 50% that would put production at 95,000 orders or 25% would put production at 47,500.

• Dealer Allocation – Dealer allocation will play a part in overall Bronco ordering. There has been some misinformation about what allocation is and how it works. Allocation is a commitment between Ford and the dealer on how many vehicles the dealer will order and get produced for that dealership. This does impact reservation holders where a dealership will not be able to get a vehicle scheduled without the allocation first. Right now, Ford’s initial allocation is based upon Ford’s best “guess” on how many orders convert. The final number will be announced in April. The conundrum for the customer is that you need to commit to a dealer before finalizing your order which ends March 19th.
• Commodity Restraints – This will absolutely play a big part in the timing of your order. Imagine a scenario with two order placed at exactly the same time on 7/14. One order is a big bend 4 door, the other a Wildtrack 4-Door with leather seating. It could potentially be months difference in delivery timeframe because of the options that someone chooses.
• It is my opinion that Ford is estimating high on the conversion percentage. I can certainly understand why, because they have to plan for that amount of production and I would estimate high if I was in that position. I see the fulfillment rate coming in close to 40-50% when all is said and done. That would put total reservations converted around 85,000 at 45% and would allow approximately 75% of the total allocation to be scheduled as 21 MY Broncos. Regardless of where you stand, I hope to have provided enough information to provide you the ability to make the determination and decision for yourself based upon the data.

In conclusion, the uniqueness and customization of the Bronco is one of the reasons that customers are drawn to the car. You can make it uniquely yours and like no other Bronco on the road. Just as unique is the motivation that everyone has to purchase their Bronco. Some want to be the soonest. Some want to make sure they get exactly what they want without compromise regardless of timing. Yet others want to find the best deal out there. This is a good talking point with your dealership of choice and I’m sure they will work with you to make sure you are taken care of properly.



For our customers we really appreciate you choosing us. As we have always been we want to be as customer centered as possible. It would be foolish of me to guarantee anything that I cannot stand behind. We will commit to working with every customer based upon their motivation to purchase as best as possible. We are excited for the ride and thank you for the opportunity to earn your business!

-Zach

Know anything for us Canadian customers?

 

[Zach@Granger]

Know anything for us Canadian customers?

It would all be just guessing on my part.

 

[Mikesmallcrawler21]

Well, sounds like one dealership is feeding you the apple, before cutting your throat.... maybe some of these bargains that got people to switch dealers,may or may not be able to hold up their end of the bargain. With Ford limiting how many units they are able to receive. Now, they can obviously say you WILL get your bronco... but when.. late 2022 ? Just my useless observation.

 

[ac360]

Mostly, I think those people just want us to know how much cash they have.
I’d rather earn 45% like I did in 2020. Cash is overrated.

You may be right. But it may also be that they are paying cash because they have already earned their 45%.

 

[Jpeyer]

Well, sounds like one dealership is feeding you the apple, before cutting your throat.... maybe some of these bargains that got people to switch dealers,may or may not be able to hold up their end of the bargain. With Ford limiting how many units they are able to receive. Now, they can obviously say you WILL get your bronco... but when.. late 2022 ? Just my useless observation.

The allocation model is nothing new. What is new to many in this community is the order process. It is used on every vehicle. Granger does not make the moves ford does. In offering the deal they did, they are able to increase their current allocation and ensure future allocations. They are able to satisfy more customers while making a deserved profit while doing so. There is a cost of doing business and I appreciate their cander. They are not revealing their numbers because of their inaccuracy without conversion rates as well as this and other butt hurt communities if g-d forbid they say something wrong or in accurate. They want to state facts and not enduce excitement for a possible let down. Your time will come. It’s a car, they will make another one to your spec eventually.
have a good one.

 

[Mikesmallcrawler21]

The allocation model is nothing new. What is new to many in this community is the order process. It is used on every vehicle. Granger does not make the moves ford does. In offering the deal they did, they are able to increase their current allocation and ensure future allocations. They are able to satisfy more customers while making a deserved profit while doing so. There is a cost of doing business and I appreciate their cander. They are not revealing their numbers because of their inaccuracy without conversion rates as well as this and other butt hurt communities if g-d forbid they say something wrong or in accurate. They want to state facts and not enduce excitement for a possible let down. Your time will come. It’s a car, they will make another one to your spec eventually.
have a good one.

Of course allocation is always an issue, but I have never heard dealerships have issues with getting allocated F150 which sells approximately 700,000 plus a year. Ford should have known by internet chatter, they were about to release the most anticipated new vehicle in 30 years... and Ford has built one to my spec. They just can't get all there S--- in one sock with this mess.. really a delay on Sasquatch package materials.... that and the 2.7 is available across the board... and they didn't think it would be a high demand item?? But thanks for enlightening me on the process. Have a good one.

 

[Razorbak86]

They just can't get all there S--- in one sock with this mess...

Umm... Why would you WANT in a ??!?

 

[kodiakisland]

You may be right. But it may also be that they are paying cash because they have already earned their 45%.

Yeah, if you have more than you can spend, nothing wrong with cash. I won’t ever be in that category, so I need my money to work for me.

What little money I have did more for me in the market than it would buying a quickly depreciating vehicle. For whatever reason, 2020 was an absolute boon for almost everyone in it. If given the choice to make money or lose money, I generally choose making.

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