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Very interesting article, it summarizes well a number of the things that have been said on the forum for months, here are a few quotes, but you really have to read the full article.
Ford Bronco availability making you sick? There's a cure, and it's called Wrangler
Ford Bronco availability making you sick? There's a cure, and it's called Wrangler
We finally drove the 2021 Ford Bronco, and it was everything we dreamed it could be, and we understand completely if you're fully on board the hype train. But before you decide to take the plunge yourself, there's an egregious shortcoming that Ford cannot quickly or easily address: Bronco may be "here," but from a customer perspective, it basically doesn't exist.
This entire situation is vaguely similar to the concept of a "paper launch." That happens when a manufacturer announces the availability of a new product that you can't actually purchase or use because it hasn't made its way into the hands of customers yet.
And while the Bronco is ostensibly available, the reality is that even those holding early reservations may have to wait until the 2023 model year to take delivery unless they settle for a different build.
The term "paper launch" is often used with derision, so I want to be clear: I don't believe that there has been any deliberate duplicity on Ford's part. The Bronco launch debacle has been one of coincidence, not incompetence or even negligence. The timing sucked, plain and simple, and even if Ford can't seem to get its story straight on availability, I don't believe it's for lack of trying.
So, yes, I do believe that the Ford Bronco is the better 4x4. But is it the better buy? Right now, in this environment? Absolutely not. If you must buy at all, buy a Wrangler. Take advantage of their slow depreciation and get on the Bronco bandwagon when the market settles down. Your wallet will thank you.
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