Ford extends deadline for Soft Top with Hardtop Hardware Prep Kit to July 23 (From July 16)

[MN_OuterBanks]

Pretty soon soft top will b

You have had a VIN since April! When is your build date?

Week of June 7th, then end of june, then 7/5, then end of July, then week of 8/2 and now a date of 8/5. So we’ll see.

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[mcdoogs]

You’d be surprised! Not everyone reads these forums and dealers just aren’t reaching out to their customers to let them know what’s going on. I’m sure there are a lot of orders out there that only got the hard top because it was only a $700 upgrade and would have been fine with the soft top.

eh I'm not so sure about that, hard tops tend to handily outsell soft tops even with a price premium. Maybe you are right but this extension tells me that Ford hasn't yet shifted the soft vs hard top ratio enough to fully saturate production, and also that the hard top situation is probably even worse than we all feared.

We obviously can't know the soft top ratio ford is aiming for but the higher it is the worse the hard top production projection is.

 

[mtap]

That means no scheduling next week for soft tops which means even more delays. Ugh.

exactly what i was dreading when i heard the date extension..

 

[Gamecock]

Next scheduling will be for October so the have some time to get this thing on track.

They haven’t scheduled September yet…that’s what was expected next week, and now is apparently delayed.

 

[BC33]

They haven’t scheduled September yet…that’s what was expected next week, and now is apparently delayed.

Last month when they said they were shutting down for the 2 weeks in July and did a scheduling, there were a lot of people that posted September build weeks. A lot of builds, myself included, got moved from July to August. They seam to be scheduling 2 months out. Originally I was scheduled in May for a July build.

 

[Wanted33]

I'm sure I'm not the only one thinking this is not good news.

 

[jaruss01]

It was pretty obvious that they used the July 16th outside date to hold off on issuing new VINs (to reassess the takers on soft top). Extending that to the following Friday to skip Thursday scheduling is just another re-occurrence of that for the same reasoning.

They are pretty smart about these tactics. We've been watching over the past year how they pivot, delay, frame around messaging, and try to save face. If only it wasnt so obvious.

 

[MattyAg]

I’m a very late res, 3/21. So I switched to a soft top in hopes of getting mine sooner and not having to wait until 2023. Fingers crossed.

 

[mtap]

Last month when they said they were shutting down for the 2 weeks in July and did a scheduling, there were a lot of people that posted September build weeks. A lot of builds, myself included, got moved from July to August. They seam to be scheduling 2 months out. Originally I was scheduled in May for a July build.

MAP shutdown doesn’t = no build emails, they don’t go hand in hand. Yes next week MAP will be down per their schedule. Next week is also when emails are supposed to start back up hence the initial 7/16 deadline…but now, who knows

 

[vrtical]

Another week delay which occurs weekly. I am not changing my order, but if they keep doing this, it wont be an issue, there will be plenty that bail when newer stuff comes out in 22.

 

[Catmandu]

I had a feeling this may happen given the reports of the FE’s previewing this week
without scheduling. My guess is that the FE previewed orders will schedule next Thursday. I would be surprised to see any others this month.

On the bright side, if this proves to be true this illustrates Ford’s desire to schedule ordered units before dealer stock. If the take rate is not high enough on the soft top and they are short on commodity parts for ordered units, I am guessing they will run some dealer stock units down the line.

 

[MN_OuterBanks]

Doesn’t anyone find it strange/stupid/poor execution for Ford to extend the deadline by informing only dealers? They have to know that most dealers are clueless or just plain lazy about this whole bronco launch.

 

[Richw23]

Is it true if you switch from the MIC top to the soft you will receive an additional 200,000 ford pass rewards points? Asking for a friend. This is just what i heard and if so ford has done a crappy job communicating that. Thx guys

 

[WuNgUn]

Great... Not enough people converting. What a shit show....

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