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Well respected "The Ford Authority" has an interesting article comparing Bronco's market share to Jeep and 4Runner, is Ford in trouble?
Competitive Sales Comparison (USA)
Ford Bronco sales fell 26 percent moving just 24,066 units during Q1 2024, keeping The Blue Oval’s rugged pony in last place behind its two competitors.
The Jeep Wrangler took back the lead with though sales were nearly flat with 38,308 deliveries, up a spot from the previous quarter. The Toyota 4Runner slipped back to the middle in spite of a 60 percent jump to 33,823 units, but was still ahead of the Bronco by nearly 10K deliveries.
In terms of segment share, the Wrangler earned a 40 percent share, down one percentage point year-over-year. The 4Runner posted a 35 percent segment share, down a 12 percentage points, while the Ford Bronco held 25 percent share, down 10 percentage points.
Overall, the midsize off-road SUV segment grew five percent to 96,197 units, meaning Ford Bronco sales significantly underperformed the segment average.
Ford Bronco sales fell again to start out the year, remaining last among just three entries during the first quarter of 2024, while the Jeep Wrangler and Toyota 4Runner traded places. At least the Bronco doesn’t have a competitor from GM to contend with, which continues to have no answer for Ford’s off-roading SUV.
Competitive Sales Comparison (USA)
Ford Bronco sales fell 26 percent moving just 24,066 units during Q1 2024, keeping The Blue Oval’s rugged pony in last place behind its two competitors.
The Jeep Wrangler took back the lead with though sales were nearly flat with 38,308 deliveries, up a spot from the previous quarter. The Toyota 4Runner slipped back to the middle in spite of a 60 percent jump to 33,823 units, but was still ahead of the Bronco by nearly 10K deliveries.
In terms of segment share, the Wrangler earned a 40 percent share, down one percentage point year-over-year. The 4Runner posted a 35 percent segment share, down a 12 percentage points, while the Ford Bronco held 25 percent share, down 10 percentage points.
Overall, the midsize off-road SUV segment grew five percent to 96,197 units, meaning Ford Bronco sales significantly underperformed the segment average.
Ford Bronco sales fell again to start out the year, remaining last among just three entries during the first quarter of 2024, while the Jeep Wrangler and Toyota 4Runner traded places. At least the Bronco doesn’t have a competitor from GM to contend with, which continues to have no answer for Ford’s off-roading SUV.
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