Just got my email....
To view this email as a webpage, click here | ||||||||
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Update: I’m pretty sure it’s 262,000 total.
What I read was, since FEs are only MY21, that they can only ship with MIC top, otherwise you can't get an FE. Maybe the additional FordPass points are to help fund the Mod top purchase later.
Care to share those heritage edition prices you think you locked in after patting yourself a few more times on the back?
And brace yourself for the possible bad news that has been a debated gray area. Ford has said in the past that orders can be changed up until a VIN is assigned, but they have been clear that orders can not change trims/door count. Many are of the belief that when the MY22 order banks open that all the orders will be reset. But there are a small number that are wary of a complete reset, but rather existing converted orders may only be allowed to add MY22 options available to their respective trim. Only those unconverted reservations may have the choice to select the different trims. So while you are "happy", remember that when you may be locked in to the respective trim on your converted order and not able to choose the HE.
Neither should a 60,000 bronco buyer get screwed over!
| Dear Bronco First Edition Owner: |
| When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. |
| Black Painted Modular Hard Top & Dual Top Roof Update In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly. To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP. |
| Dear Bronco First Edition Owner: |
| When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. |
| Black Painted Modular Hard Top & Dual Top Roof Update In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly. To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP. |
| While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. So, in addition to the above actions, we're working diligently with our suppliers and investing millions of additional dollars to build more Broncos with the features you want so that you can take delivery as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos - this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2022. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com - we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in May, we will provide you with more information on the estimated delivery timing for your Bronco First Edition and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your loyalty, and we thank you for giving us the opportunity to try and make this right. |
| Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to confirm any changes to your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375 or view our FAQs here. |
| Mark Grueber Bronco Marketing Manager |
Believe it or not, some people aren't affected by this at all lol. Not sure why they would decide to opt out of the MY21.
That is the date to change from the Mod or Dual top to the MIC top to get in for a MY21. If you miss that deadline you presumably miss the scheduling window for MY21.
No, but they can't say who is or isn't getting a 21 yet, so they're telling you that with the top you're definately 22, without it you have to wait like the rest of us. If you don't get a 21, You'll reorder for 2022, so you can add the painted top back at that point.
Barf. Couldn’t have imagined the response, “add to that” the pandemic.... like the response is to blame for this shit show? 500,000 boring Rav 4s move in a year and 126,000 orders for Broncos is a problem, BEFORE even considering outside issues like pandemic??? Victim!Just got my email from Ford on this:
March 25, 2021
Dear Bronco First Edition Owner:
When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. Black Painted Modular Hard Top & Dual Top Roof Update
In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly.
To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP.While You Wait
We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. So, in addition to the above actions, we're working diligently with our suppliers and investing millions of additional dollars to build more Broncos with the features you want so that you can take delivery as soon as possible.
While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos - this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2022. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com - we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events to experience Bronco firsthand.
Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in May, we will provide you with more information on the estimated delivery timing for your Bronco First Edition and we're committed to keeping you up-to-date through the entire delivery process.
We appreciate your patience and your loyalty, and we thank you for giving us the opportunity to try and make this right.Order Updates Due April 8
With these product updates, you now have until April 8, 2021 to work with your dealer to confirm any changes to your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375 or view our FAQs here.Mark Grueber
Bronco Marketing Manager
Ford Motor Company
Customer Relationship Center (CRC)
P.O. Box 6248
Dearborn, MI 48126
All Rights Reserved.
