I don’t think it’s the Culture of Now- it’s that the incentives from @Ford Motor Company aren’t to make customers happy, it’s that they want to show the most produced vehicles to investors. Take out the paper loss because of Rivian dropping in value, Ford has consistently shown that in this environment where demand exceeds supply, they know they can screw over their customers because there are limited options.You launch what is going to be a wildly anticipated model. New model, not an upgrade / reworked model with stockpiles of parts in warehouses.
Not the best time to be anxious to get much of anything. Had an M4 on order... same scenario with slightly better communication. I'm waiting that out to see what happens. Heck, even my new Honda mower is delayed (but my grass is still growing).
- Pandemic hits
- Manufacturers shut down
- Material shortages
- Supply chain issues
- people not returning to work (...and the wrong people who ARE returning to work)
- Inflation (ouch)
- $5.50 diesel (glad I sold my Super Duty)
- Carrier shortages (see employees, diesel and material shortages)
#CultureofNow
If @Ford Motor Company cared about their customers, they would have made the process that there would be a focus on completing cars that lack one or two parts rather than moving on and seeming to have no desire to complete the cars of those who are waiting before moving on. They have shown they’d rather complete 40-60% of the cars each week, park the rest, and then show higher completion numbers rather than lowering those numbers and reducing the parked inventory.
I put my deposit in for the Bronco in 2020, ordered the first day in March 21, reordered in October 21, have had my build date pushed back 3 times, and now have a car sitting somewhere on a chip hold. If you ordered a lawn mower when I ordered my bronco, and haven’t cut your lawn since then (but your neighbor who ordered the same mower last July already got his), the town wouldn’t take pity on you because you haven’t mowed your lawn, you’d be getting fined every day. I don’t see why @Ford Motor Company should get a pass for their lack of a cohesive plan to get people what they ordered and to work on communicating better. Back when the industry was about to go under 13 years ago, the makers and suppliers had no qualms about asking for government assistance or private debt restructuring to keep solvent. It’s amazing that now that the times are good they can just leave those same people who indirectly bailed them out on the sideline.
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