- First Name
- Al
- Joined
- Sep 24, 2019
- Threads
- 13
- Messages
- 514
- Reaction score
- 1,034
- Location
- Pittsburgh, PA
- Vehicle(s)
- 2008 Jeep Liberty Sport
- Your Bronco Model
- Big Bend
Now maybe we know the real reason that Ford named this version of the Bronco the BIG BEND ?I'm convinced the Big Bend is Ford's shot at decoy pricing. It's basically the mid-grade gas version of the bronco—it mainly exists to create perceived value in jumping up to BD, OB & BL. For some that want particular combos of options not available on the Base, Ford has configured it such that the BB is attractive (don't want squatch, no vinyl, want cactus gray or a51, locking diff and want mid package? Then you're stuck at BB).
Other than that, the BB doesn't make much sense financially. Very sneaky, Ford.
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