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Bronco April 2024 Sales: 8,316 Sales
  • April sales represents a 1.6% decrease from March 2024 (8,453 sales).
Bronco April 2024 Production: 11,395 Produced
  • April production represents a 15.9% increase from March 2024 (9,833 produced).
See March 2024 results


Ford Posts All-Time Monthly Hybrid Sales Record

Ford Bronco Bronco April 2024 Sales & Production: 8,316 Sold / 11,395 Produced 1714664928719


Customer reception to Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record.

Sales of the new F-150 PowerBoost Hybrid set a new monthly record in April – up 93.6% – making F-150 Hybrid America’s top-selling full-size hybrid pickup. Early customers of the new 2024 model are overwhelmingly choosing to upgrade to the available 7.2kW Pro Power Onboard feature, which brings power to a jobsite, tailgate party, or power appliances during a power outage.

So far this year, Maverick Hybrid is the best-selling hybrid pickup overall; customers bought 26,061 Maverick Hybrid trucks over the first four months of 2024. Most of those customers – 59% – are coming from other brands and segments, notably trading in their small SUVs for a Maverick.

Ford Bronco Bronco April 2024 Sales & Production: 8,316 Sold / 11,395 Produced page 1


Ford Bronco Bronco April 2024 Sales & Production: 8,316 Sold / 11,395 Produced page 2


Ford Bronco Bronco April 2024 Sales & Production: 8,316 Sold / 11,395 Produced page 3
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Surfnbike

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Last year Jan-Apr Ford sold 41,913 Broncos (sport not included) and this year Jan-Apr they sold 32,382. So...when do you guys think that dealers are going to get it and start discounting? I am going to buy in the fall if prices come down. My dealer has 10 on the lot (7 Raptors, 2 badlands, 1 big bend), and 6 of which are 2023s.
 

voxel

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Last year Jan-Apr Ford sold 41,913 Broncos (sport not included) and this year Jan-Apr they sold 32,382. So...when do you guys think that dealers are going to get it and start discounting? I am going to buy in the fall if prices come down. My dealer has 10 on the lot (7 Raptors, 2 badlands, 1 big bend), and 6 of which are 2023s.
Ford trimmed some 24 Bronco prices and dealers are discounting 23s which seem to be moving with $5-8K discounts. Not many left.

Ford is seeing the writing on the wall and another month of flat sales and you might see $2-3K new incentives and maybe price cuts later in the year.

My local Ford dealer has a loaded (20", underbody shield, forest green interior) 22 Rivian R1T for $61K and I am tempted by a R1S demo that is $70K ($67K after tax credit) with barely any miles. Used and new prices are falling in 2024... a good time if you need another vehicle.
 

mx6bfast

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Ford trimmed some 24 Bronco prices and dealers are discounting 23s which seem to be moving with $5-8K discounts. Not many left.

Ford is seeing the writing on the wall and another month of flat sales and you might see $2-3K new incentives and maybe price cuts later in the year.

My local Ford dealer has a loaded (20", underbody shield, forest green interior) 22 Rivian R1T for $61K and I am tempted by a R1S demo that is $70K ($67K after tax credit) with barely any miles. Used and new prices are falling in 2024... a good time if you need another vehicle.
Not specific to Bronco’s, and not sure if you know but in case someone else does, we will be looking for a car later this year as my daughter turns 16 in march. Will prices continue to drop for used cars? Are there any specific types that may see deeper drops?
 

Steve o

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The dealer I got my '24 OBX already discounted over $2k off MSRP. While another dealer being stubborn still has +$5700 premium pricing. Some get it. Some don't. Still seeing some dealers with 2023's at near 2024 prices.
 

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Surfnbike

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Judging by all the Escapes that Ford is selling and how the Bronco isn't selling well they need to bring back the base model. I personally don't need nor want a giant 12" center screen, heated seats, memory mirrors and seats, ultra sonic sensors everywhere, ETC. I just want a basic offroader with 35s.
 

rkgsx

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Meanwhile the Maverick is now Ford's third best selling vehicle...

It's funny how if you produce a strong product offering and keep the price below $30k it will sell like hotcakes...
 

prospectfour

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Meanwhile the Maverick is now Ford's third best selling vehicle...

It's funny how if you produce a strong product offering and keep the price below $30k it will sell like hotcakes...
My first vehicle was a '98 Ranger. The current gen Ranger is a bloated pig like every other pickup lately.

The Maverick slots into what the Ranger used to be. Functional truck for regular people stuff. Start it under $30k when the price of everything is inflated beyond reason and this is a total winner.
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