Bronco Build & Price date

[Outbound Exploration]

B&P in October. Ugh. Source: https://media.ford.com/content/ford...thusiasts-bronco-brand-expands-sasquatch.html

“Bronco Build and price goes live in October
As excitement builds around the Bronco brand of rugged SUVs, the Bronco two- and four-door build and price site will go live in October. Enthusiasts will be able to virtually create their ideal models and compare pricing for option groups. Reservation holders can create their dream off-road machine and print and save the information for ordering, which will begin in December.”

Wonder if this is a "by October" situation or will it indeed drop October 1st...??‍?‍?

 

[Blitzinger]

Wonder if this is a "by October" situation or will it indeed drop October 1st...??‍?‍?

If history tells us anything, expect it in November

 

[Xodric]

It's official. Mr. Levine is a liar. I don't trust a word coming out of his mouth.

 

[Bronco4lyfe85]

B&P in October. Ugh. Source: https://media.ford.com/content/ford...thusiasts-bronco-brand-expands-sasquatch.html

“Bronco Build and price goes live in October
As excitement builds around the Bronco brand of rugged SUVs, the Bronco two- and four-door build and price site will go live in October. Enthusiasts will be able to virtually create their ideal models and compare pricing for option groups. Reservation holders can create their dream off-road machine and print and save the information for ordering, which will begin in December.”

So “by September” also includes October! This is all new to me.

 

[EvlNvrDys]

So “by September” also includes October! This is all new to me.

Just wait til you figure out that "By September" really means all of 2020..... and maybe even into 2021 ?

 

[Blitzinger]

It's official. Mr. Levine is a liar. I don't trust a word coming out of his mouth.

In his defense, and believe me, I don't enjoy defending social media marketing teams, he's just a mouthpiece for Ford. I bet he's just as pissed as consumers, if not more so, that Ford told him to say one thing and ended up being another.

Given lack of transparency with Ford, it wouldn't surprise me if Mike learned B&P is coming out in October same time we did when he read the press release lol.

 

[Raptor911]

or they were busy listening to this forum and adding the manual to the Sasquatch package and couldn’t release the B&P?

maybe they are still busy adding the white top? 2.7 to the manual? Different color interiors?

no reason for B&P to be release as you can’t order until December anyway. Release it at thanksgiving.?

It's official. Mr. Levine is a liar. I don't trust a word coming out of his mouth.

 

[mcdoogs]

It's official. Mr. Levine is a liar. I don't trust a word coming out of his mouth.

marketing of any kind is professional lying. Imo save your distrust for the company he represents, he’s just doing his (shitty) job

 

[j_marinelli]

 

[Used2jeep]

Wonder if this is a "by October" situation or will it indeed drop October 1st...??‍?‍?

They specifically said "in October".

 

[Used2jeep]

I wonder if Mike is now team lead of B-N...

 

[Bronco4lyfe85]

or they were busy listening to this forum and adding the manual to the Sasquatch package and couldn’t release the B&P?

maybe they are still busy adding the white top? 2.7 to the manual? Different color interiors?

no reason for B&P to be release as you can’t order until December anyway. Release it at thanksgiving.?

While adding the manual is a nice touch and definitely looks good for Ford that didn’t delay the B&P. I haven’t been a big proponent of criticizing them but it was, “by September,” which everyone thought meant, August. Then it was clarified that included September and then they snuck into this press release it’s now October.

It’s not really the best look and while I understand that they’re trying to keep fans happy with information and that delays happen, they’ve gone about it all wrong. When movies or games are delayed the companies highlight why and apologize for missing their timeline. Ford just keeps moving it back with acknowledgement and pretending that they didn’t miss the timeline. It’s almost as if they don’t want to admit they screwed up, even if it’s not a huge deal.

 

[BeerForMyHorses]

@TJ1007 i think you can announce that 35.3% of us were correct? Straight from the horses mouth:

Edit: at least until the next time it gets pushed back

 

[xusarmy]

and remember, there are 31 days in October, so……….