I would not expect to be a jack of all trades, no more than a jeep or 4runner is anyways. (ok, the 4runner is a jack of most trades, but a jeep is severely lacking in many areas related to daily use). the Bronco is, or at least I hope so, intended primarily to be a mass appealed Enthusiast vehicle, like the Wrangler. A bed would be for some more utilitarian use in that specific enthusiast market, so a far cry from a pickup bed, but providing some better use then the back of an SUV.I'm hoping the Bronco to be a Jack of all trades and master of none. It will be my daily driver. Not everyone can afford to have a truck and an SUV and I don't want to tow a trailer up to the trails. I dont think an actual bed is very likely on the Bronco at this point though so I'll have to keep my truck.