Bronco Reveal Expectations

[oldbronc]

It would be great if Ford shows the vehicle in some manner of operation, maybe navigating some small trail or little test track at the event. Or at least have the Bronco drive one of it's tires onto an obstacle, in order to show articulation, and also providing a way for the presenter to show the underside and discuss some of the attributes.

Yes! We've waited so long now give us the goods!

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[Adk_st]

Before I get banned, can I maybe suggest some chicks in bikini's? That'll make it sexy ?

That would be great for the topless reveal

 

[Paint]

Say what you want about the new Defender, but Land Rover explained all features and accessories in detail. Hopefully, Ford will do the same and leave nothing out.

Defender launch was great.

 

[Southern Girl]

Whatever happens, PLEASE do not get Dennis Leary to host it. He could contain his excitement in a wet paper bag.

 

[Clint Callahan]

I'm on board for this. Marketing genius!

Hardee’s called- they are looking for anew marketing coordinator.

 

[Deleted member 3063]

Prepare to be teased, this is only the first date and daddy wants her home by 10.

It's not going to be as much as we want and y'all will be mad. More details and videos will be dribbled out over the next 4 months. It may be 2 or more months before journalists even get their hands on pre production units for chaperoned test drive events.

Can't wait to write the check for a carbonized grey 4dr.

 

[Dads_bronze_bronco]

Here’s convenient links for how the competition did it:





Could find the official FCA Gladiator one:



By contrast Mojave which is an evolution:



Now we can critique when this is all over...

 

[Motorpsychology]

I think it will be heavy on gushing over the video game paint color names and all the infotainment and safety tech. They might show some cameo shots of roof off doors off, but I think anyone who plans to use a bronco for its intended mission has been following this forum and also the other off road forums for quite some time and have enough details about the Bronco to wait for the spec. and build and price pages, and the dealer order guides. Joe & Karen Lawnedger won't care about rebound dampening or breakover angles, just if they can get Fighter Jet Grey and the 12 inch screen on a First Edition.
I will watch it though, I sometimes make wrong assumptions about stuff.

 

[Escape_Artist]

All I want from the reveal is...

-Full 360* shots of the Bronco, 2 & 4 door. Would love it to be in all colors
-Full list of drivetrain at launch. Engine, trans, axles
-Full interior views
-Videos of it doing trails of varying difficulty (Not computer animated like the F-150)
-Opinions of professional drivers who were involved in the process
-Features that make it unique over the Wrangler (ex. tie downs, door removal, etc)

After the reveal I'd like Ford to post infographs with...

-Trim levels at launch, with standard features
-Accessories they expect to be available at launch
-Pictures of different wheel/grille/top options


I'm sure there is more I'd like to see but that's a start and I think would satisfy curiousity for the time being.

 

[CJay]

As a proud and ashamed( if you know, you know) ole school vanner, YES that is all vans are for!

If you aint a vanner you aint shit, if you are a vanner then well, you are shit!

LOL. That comment makes me think of the Finnish comedian ISMO...
If you're not familiar with him, look up ISMO on YouTube.
... or just check out the link:

 

[MaverickMan]

LOL. That comment makes me think of the Finnish comedian ISMO...
If you're not familiar with him, look up ISMO on YouTube.
... or just check out the link:

Thanks pretty funny and thats the point of it. Vanners are a special kind of wonderful shit people. I miss all the vannins I used to go to on the mainland. While it is all about the cool custom vans, even folks who roll up in aerostars and ventures get welcomed in. So if you hear about a vannin happening near you throw some pillows and beer in the back and go check em out.

 

[Stampede.Offroad]

So based on the underwhelming amount of content presented for the F-150 Reveal does anyone think the Bronco Reveal will be more substantive?

Can we actually hope for details on all the great Bronco features and functions or will they spend half the time talking about Bronco history and the rest of the time on marketing fluff?

I was extremely disappointed with the lack of details given in the F150 presentation. If the Bronco reveal is packed with as much feel-good marketing fluff and lacks any good details, or slow sweeping video of the vehicle at a distance and angle that lets you get a really good look at it I'm going to be pissed.

We've waited, and waited, and been delayed again and again. This better not be as much of a waste of time as the F150 presentation.

 

[North7]

I was extremely disappointed with the lack of details given in the F150 presentation. If the Bronco reveal is packed with as much feel-good marketing fluff and lacks any good details, or slow sweeping video of the vehicle at a distance and angle that lets you get a really good look at it I'm going to be pissed.

We've waited, and waited, and been delayed again and again. This better not be as much of a waste of time as the F150 presentation.

100% agree, I really hope some of the real Ford Marketing people read this thread and listen to what the enthusiasts want. If they really think they are going to enthrall 200,000 people with non-information can someone please recommend a new marketing team for Ford.

 

[rmc523]

I think something to keep in mind too is that not everyone that'll be watching is a hardcore fan or offroader, etc.. So Ford has to walk a fine line between giving those that do want every little piece of info a lot of info, and not overwhelming random Joe Schmoe that just wants a cool looking vehicle that he can take the doors and roof off of.

If they sit there too long in specific details and specs of how the suspension is placed at precisely 23.583 degrees and spaced out at 1.629" and blah blah, Joe Schmoe customer will tune out and not care, whereas on the flip side, if they just say "Here's Bronco. You can take the doors and roof off. It has an engine. K thanks for watching, bye", they'll turn off the more hardcore fans.

Ford also tends to not give as much info at debut, and then release more closer to release date. I think they'll give more than F-150 (as others have pointed out, it's a redesign, so while there's plenty to point out, F-150 buyers generally know what to expect), but I don't expect them to go into ultra specifics like some here may want.

 

[Motorpsychology]

I think something to keep in mind too is that not everyone that'll be watching is a hardcore fan or offroader, etc.. So Ford has to walk a fine line between giving those that do want every little piece of info a lot of info, and not overwhelming random Joe Schmoe that just wants a cool looking vehicle that he can take the doors and roof off of.

If they sit there too long in specific details and specs of how the suspension is placed at precisely 23.583 degrees and spaced out at 1.629" and blah blah, Joe Schmoe customer will tune out and not care, whereas on the flip side, if they just say "Here's Bronco. You can take the doors and roof off. It has an engine. K thanks for watching, bye", they'll turn off the more hardcore fans.

Ford also tends to not give as much info at debut, and then release more closer to release date. I think they'll give more than F-150 (as others have pointed out, it's a redesign, so while there's plenty to point out, F-150 buyers generally know what to expect), but I don't expect them to go into ultra specifics like some here may want.

Bottom line: is Fighter Jet Grey and the 12' screen available on a 1st Edition or not?? That's all that matters.

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