- First Name
- Larry
- Joined
- Feb 28, 2016
- Threads
- 1
- Messages
- 6
- Reaction score
- 10
- Location
- Albuquerque
- Vehicle(s)
- 1971 Bronco, 1976 Bronco, 1979 Fiat
- Your Bronco Model
- Undecided
- Thread starter
- #1
While it is thoughtful of Ford to consider the need for a Bronco nameplate, this design is actually somewhat depressing as it shows that the vision is just not understood. This concept is not a Wrangler-JK fighter, but is instead it is just another anonymous SUV clothed as a big Bronco redux with a mash-up of visual design elements from the early classic Bronco.
As many of us in the classic Bronco forums have stated, every JK we see- and there is one to see every few minutes when out and about- looks initially like a built up early Bronco, until we realize it is just the Jeep rip-off of Ford's early hard work. While this design might please the big Bronco crowd, it will not satisfy the craving of the masses for a vehicle that not only stands out, but projects the image of trail-worthy, beefy off-road machine. This is what the JK is delivering. It is what the original early Bronco delivers and has delivered for decades. Unless that conceptual next step is taken, the product will be only a success with a limited crowd, not a stand-out pleaser of the masses. By going with something with a trail-ready, modular and transformable design like the early Bronco, there would be a very good chance that this would be Ford's next big thing. This is not it.
As many of us in the classic Bronco forums have stated, every JK we see- and there is one to see every few minutes when out and about- looks initially like a built up early Bronco, until we realize it is just the Jeep rip-off of Ford's early hard work. While this design might please the big Bronco crowd, it will not satisfy the craving of the masses for a vehicle that not only stands out, but projects the image of trail-worthy, beefy off-road machine. This is what the JK is delivering. It is what the original early Bronco delivers and has delivered for decades. Unless that conceptual next step is taken, the product will be only a success with a limited crowd, not a stand-out pleaser of the masses. By going with something with a trail-ready, modular and transformable design like the early Bronco, there would be a very good chance that this would be Ford's next big thing. This is not it.
Sponsored