- Joined
- Jul 22, 2020
- Threads
- 7
- Messages
- 60
- Reaction score
- 270
- Location
- Albuquerque, NM
- Vehicle(s)
- 2020 Raptor, 2021 Mclaren 765LT, 1965 Shelby Cobra
- Your Bronco Model
- Wildtrak
- Thread starter
- #1
Well Ford and the dealerships finally did it, and it's not looking good. Ford raised the MSRP on Bronco Raptors over $20k in just two years, and stealerships got unbelievably greedy with ADM. Throw in high interest rates on top of that, and people finally wised up and stopped buying (or just flat out can't afford them anymore). Now there are over 1,400 brand new, not including used, Bronco Raptors listed on auto trader sitting on dealer lots. And those are just 2023 models! Now the 2024 models are starting to hit the lots.
Some dealers are asking $4k, $5k, $6k under MSRP for them now, and they are still not selling whatsoever and collecting dust at those prices. This has turned into a classic example of pigs get fat, hogs get slaughtered. Ford and most dealers are in big trouble, and this is just for Bronco Raptors! Look at all the other models just sitting and not selling. I will say this is not specifically a Ford issue, all brands across the board are not selling. But specifically, if you want a Bronco Raptor, you will be able to get a DEAL in the next few week and months. I don't see a way out of this for Ford unless they revise the MSRP's like they had to do with the F150 Lightning's last week and send out new and updated MSRP's that are 4-8k cheaper than they are now. And that won't include the 5-10k off MSRP dealers are going to have to knock off the prices on top of that.
The chickens have come home to roost finally for these extremely greedy dealers and Ford. Not all the dealers have been greedy the last few years, and I do feel bad for them. Me personally, I will be waiting about 2-3 months and pull the trigger on a 2023. I suspect by that time, with the combination of lowered MSRP's by Ford and massive discounts from dealers, prices will be easily 10-15k lower than they are now. How else are they going to move 1,400 Bronco Raptors especially with the 2024 models showing up as well speak? They won't unless they give HUGE price discounts. It will be a nice addition to my F150 Raptor R and Gen 2 Raptor.
Some dealers are asking $4k, $5k, $6k under MSRP for them now, and they are still not selling whatsoever and collecting dust at those prices. This has turned into a classic example of pigs get fat, hogs get slaughtered. Ford and most dealers are in big trouble, and this is just for Bronco Raptors! Look at all the other models just sitting and not selling. I will say this is not specifically a Ford issue, all brands across the board are not selling. But specifically, if you want a Bronco Raptor, you will be able to get a DEAL in the next few week and months. I don't see a way out of this for Ford unless they revise the MSRP's like they had to do with the F150 Lightning's last week and send out new and updated MSRP's that are 4-8k cheaper than they are now. And that won't include the 5-10k off MSRP dealers are going to have to knock off the prices on top of that.
The chickens have come home to roost finally for these extremely greedy dealers and Ford. Not all the dealers have been greedy the last few years, and I do feel bad for them. Me personally, I will be waiting about 2-3 months and pull the trigger on a 2023. I suspect by that time, with the combination of lowered MSRP's by Ford and massive discounts from dealers, prices will be easily 10-15k lower than they are now. How else are they going to move 1,400 Bronco Raptors especially with the 2024 models showing up as well speak? They won't unless they give HUGE price discounts. It will be a nice addition to my F150 Raptor R and Gen 2 Raptor.
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