Ford dealer memo: "Over 250 Options" coming for Bronco lineup

[OX1]

Bronco mentioned in recent Ford dealer memo:

Another part from dealer memo:

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[Nickp]

Let’s go through em guys:

1. Grumper grill and angry eyes package- $2500

2. Red halo LED headlights -$500

3. Underbody custom LEDs (1000 app-controlled color options!) -$1250

4. Hood-mounted hi-lift jack. -$750

5. Harbor Freight winch package (20% off!)-$1000

6. 35x12.50x22 tire and rim “Donko” package-$1400

7. Starter motor delete, offers “manual feel” of hand cranking your engine- SAVE $14.95!

I’m sure there’s more but those are just some of the ones I can assume we’ll be getting.

 

[JimmyDean]

Let’s go through em guys:

1. Grumper grill and angry eyes package- $2500

2. Red halo LED headlights -$500

3. Underbody custom LEDs (1000 app-controlled color options!) -$1250

4. Hood-mounted hi-lift jack. -$750

5. Harbor Freight winch package (20% off!)-$1000

6. 35x12.50x22 tire and rim “Donko” package-$1400

7. Starter motor delete, offers “manual feel” of hand cranking your engine- SAVE $14.95!

I’m sure there’s more but those are just some of the ones I can assume we’ll be getting.

Well, much of this is available in the 'Mall Crawl' Package. including, but not limited to, block only suspension lift, 24" wheels with 35" tires, 'skid plates' (20 gauge sheet metal attached with a bolt in each corner), fake snorkel, wheel spacers, HOONIGAN and MONSTER vinyl sticker package, and neon painted suspension components.

 

[Nickp]

Sounds like we need a “Kyle” package too.

Monster wrap for entire vehicle, and a drywall carrier option for the roof rack!

Also comes with a punching bag.

 

[Stampede.Offroad]

Dealer guys, this true?

What document is this from? Dealer meeting handout, or someone's notes?

 

[Jalisurr]

What document is this from? Dealer meeting handout, or someone's notes?

Yeah, I'd definitely like to see the rest of this!

 

[Jalisurr]

Another tidbit I found - https://www.svtperformance.com/threads/2021-bronco.1179635/

Lots of talk about the 'Bronco family'

 

[Mountain Bronco]

I though the same about seeing the whole document.

However as a consumer, the take away is I will be paying more for a bunch of accessories and add ons. Also, the dealer can bury the additional cost into the sticker price.

I understand the dealers need a revenue stream and am okay with that. I just hope the base price is not too high.

For example, I think the Jeep Rubicon is too expensive. For the price of a Rubicon, I start look at other vehicles that a in a higher range.

 

[Nickp]

I though the same about seeing the whole document.

However as a consumer, the take away is I will be paying more for a bunch of accessories and add ons. Also, the dealer can bury the additional cost into the sticker price.

I understand the dealers need a revenue stream and am okay with that. I just hope the base price is not too high.

For example, I think the Jeep Rubicon is too expensive. For the price of a Rubicon, I start look at other vehicles that a in a higher range.

I mean in my area there are rubicons easily obtainable at the $43k mark... what in the hell competes with a rubicon for $43k??

 

[OX1]

What document is this from? Dealer meeting handout, or someone's notes?

Don't know grabbed, it off New Bronco thread on SVT............

Is this a Freudian.............??

"such that all dealers con", LOL!!!!!

And I missed my invite to the "Community Engagement", must still be in the mail I'm sure..........

 

[OX1]

Let’s go through em guys:

5. Harbor Freight winch package (20% off!)-$1000

I wish those coupons were good on the winches.........

 

[Dirty Bronco]

What a troll job it would be if it was 250 different Yakima bike rack options

 

[Nickp]

What a troll job it would be if it was 250 different Yakima bike rack options

 

[Stampede.Offroad]

What a troll job it would be if it was 250 different Yakima bike rack options

I have no doubt the number would be padded with 10 different colors each for 5 items or some such.

 

[DaBoss]

I'm taking this with a grain of salt simply because of the typo in the second photo.

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