HOLY WOW! $91,570 for a Bronco Heritage Limited

[Zach@Granger]

I DIY'd my Badlands Lux into a Heritage for about $55K. Granted, it's not one-for-one, especially since I have the equipment of the Limited but the look of the regular Heritage. I don't have the Heritage fenders, but the Heritage doesn't have the three-tone grille that I have. Full disclosure: my price was benefitted by a Day 1 reservation and Granger order with the '22 price protection, so I was ahead of many of the price increases that came.

It was also benefited from a ton of patience.

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[sibonium]

Same here



After our Texas Group Buy deal, the Model Year Transition offer and Retail Price Protection, my wifes MY23 OBX-Squatch was 10k below the window sticker (+TTL of course). There are quite a few others in our group that got near the same deal.

First week of December (this year) we paid $55K for a new 2023 Wildtrak hard top with Mid-package in Velocity Blue. The dealer had ADM sticker at $76.2K on the windshield, and the factory sticker was $64.2K. After they made 2 offers we rejected, they asked me for a drive-it-home-now counter-offer. We made what we thought was a lowball offer, and ended up driving it home that day. That works out to about $10K below sticker, so some dealers are dealing...

 

[93_SVT_3503]

I found one exactly like this and it's currently priced at $69k after sitting on the lot for almost 2 months. I also found a 4 door marked down to $71k. Deals are out there now & it just blows my mind that people actually pay/paid these markups.

 

[Cactus Jack]

It’s hard to spend that kind of coin on a Heritage when a Bronco Raptor 1 year ago had an MSRP of $70,095. Unbelievable.

New 2023 Ford Bronco For Sale at Long-Lewis Ford of the Shoals | VIN: 1FMDE4EP1PLA60258 (longlewisford.com)
$91,570
Are they making them out of gold now! HOLY SHLIT!

 

[Lots O Fords]

I have to stick up for the HLE. Because the Bronco we originally wanted was a blue 2 door heritage limited.
Why? Because my wife learned to drive and had as her first vehicle a 1966 light blue bronco. And as for me, it had the badlands sasquatch, and engine I wanted. Because limited or not, it is going 4 wheeling. It also had the lux package and our daily drivers have us spoiled.
As for the trim/colors. I like the white roof (Arizona), grill, interior color, especially the white dash.
But no way was I ever going to pay a dealer mark up.

So I had my name on one during the strike and then it was cancelled. my Dealer says they are still allocated one and my name is on it. I'm not holding my breath.

Frustrated, I shopped all over the country for one and every dealer had a mark up. Ranging from $10k to one at $40k!

So, shifted gears and I shopped for a green badlands, sasquatch, V6 2 door with lux package. Found it out of state, paid MSRP and painted the top and grill for 2k.
If the HLE ever comes in, I'll park mine next to it and decide. If the colors are worth more to us. Because mechanically they are the same.
Since I still own the 93 bronco I bought new, and my jeep I bought in 1976, I could care less what value it has as a trade. I never buy a vehicle based on what its worth to the next guy.

And to a point made in this thread. My Bronco, compeered to my platinum super duty or KR expedition, is a plain jane. But, hey, this is a great country and you can buy what you want. Just never and I mean never over MSRP.

 

[65CarryAll]

For me and many who fancy the "Retro" Heritage edition the white wheels, roof, grille and dash are some of the best features. Black has been available on pretty much everything for many years now. It's actually kind of mainstream and tiresome at this point. Bless those who like it, but I just can't do it.

 

[Canadian5.0]

For me and many who fancy the "Retro" Heritage edition the white wheels, roof, grille and dash are some of the best features. Black has been available on pretty much everything for many years now. It's actually kind of mainstream and tiresome at this point. Bless those who like it, but I just can't do it.

I agree 100%, the black wheel thing has been way overdone and from 20 feet back has no definition.Love the white bits on standard heritage , After sending a pic of my heritage to a friend the first thing he said was looks nice , gonna change those wheels. When he saw it in person he said it’s awesome and don’t change those wheels or anything else

 

[Lots O Fords]

I did the wheel rings in white powder coat. Getting a retro strip on today. Sunday going to get it dirty.

 

[Imaginary Friend]

I agree 100%, the black wheel thing has been way overdone and from 20 feet back has no definition.Love the white bits on standard heritage , After sending a pic of my heritage to a friend the first thing he said was looks nice , gonna change those wheels. When he saw it in person he said it’s awesome and don’t change those wheels or anything else

No kidding. I wish the manufacturers would get over the all-black wheel fetish. Not sure what's wrong with argent or gunmetal so you can tell what the wheel design was supposed to be.

 

[Quicklime]

According to my son who owns every sales record ever, at our local mega Ford dealer; Sometimes people that can afford those prices will walk up and just pay it. It's a salesperson's dream... For me? My $38,000 Base Sas 2.7 will do everything those HE's can do...

 

[Cux211]

New 2023 Ford Bronco For Sale at Long-Lewis Ford of the Shoals | VIN: 1FMDE4EP1PLA60258 (longlewisford.com)
$91,570
Are they making them out of gold now! HOLY SHLIT!

Bahahaha “no dealer fees we believe in transparency” but here we’re gonna rape you with a $20k ADM. GFY

 

[The Driving Viking]

A MY22 Bronco could be had with front and rear lockers for under $40k, what does front and rear lockers run in an F150?

I don't see any 2022s for that price! Not now. Maybe a 2.3 manual stripper with high mileage. You must be living in a parallel universe. Please show me the portal to get there. Lol.

2021s where had at that price back in the day for the original reservation holders but where either kept or sold for $14k above sticker. Not long after that Ford seen what the Broncos where selling for on the market and raised prices through the roof.

Anyone wanting a 2024 2.7 Sasquatch is paying $60k after taxes. And that pulled the used market up by quite a bit now. Unfortunately that's the world we live in. You want a Bronco these days you have to pay to play.

 

[BigFootie]

It was also benefited from a ton of patience.

And having a great dealer like @Granger Ford !

 

[5GENIDN]

AI doesn't matter. On Ford's build site the AI rendering always shows the proper fenders. The dealer even printed it out and gave it to me when I ordered one. Where ever this posting is coming from is cut rate and sloppy. Then to add an outrageous price on top of an inaccurately presented vehicle is the height of audacity.

That is coming from Ford. I have seen that same AI for years now. Every single Bronco that a dealer has not received but is posted on line (multiple dealers mind you) Every single one has had that same AI rendering. The only difference between them has been the color and wheels/tires.... That is the ONLY difference I have been able to identify. I literally have been studying those for years, looking for the right Bronco for me. And yes that was the first posted picture on my dealers site of my HEL and it showed round fenders which I knew not to be accurate.

 

[BigFootie]

That is coming from Ford. I have seen that same AI for years now. Every single Bronco that a dealer has not received but is posted on line (multiple dealers mind you) Every single one has had that same AI rendering. The only difference between them has been the color and wheels/tires.... That is the ONLY difference I have been able to identify. I literally have been studying those for years, looking for the right Bronco for me. And yes that was the first posted picture on my dealers site of my HEL and it showed round fenders which I knew not to be accurate.

I’m still trying to figure out how they found so many rail cars without any graffiti for all these pictures!

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