Not sure how to explain it. But in short car companies spend millions on retaining customers. They brag about it in their commercials. JD Powers releases list on it. If you owned a machine shop you would work hard to retain customers. Every company that is in business tries to retain customers. Not sure why several people don’t realize that. The first year owners of this new product will act as ambassadors for the brand. Muscle cars and off roaders that have clubs tend to be loyal to brand, also tend to try to “recruit” new members. Why do you think the created Bronco Nation? You don’t think that was talked about at a share holders meeting when they looked at the revenue for all the licensed products? At what level do you think they decided to create the off road schools? Every step of the way they banked on the “me”s off this world.
