NJ/NY/Delaware/Eastern Pa./MD/Ct Volume Buyers?

[Johnny Mo]

Soooo - saw another one in the wild down near MILs house this afternoon (Bronxville). Area 51. The utes decided on a black Sport - shocked that they both agreed on color. So I'll be ordering a 22 Badlands Sport for them on Mon - mostly for my daughter since my son will be graduating soon and can get a job and pay for whatever he wants on his own. Also decided on color for my temporary Bronco WT - gonna go with Carbonized Gray. Thought about black but - been there done that - alot. As for what I'll get for my Bronco Raptor, not sure yet...I think it has to be a color that will show off the graphics nicely - maybe I'll end up with velocity blue - code orange is a real long shot but stranger things have happened.

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[PowPow]

Man. It's a mess out there. Guess people are pissed off about this whole allocation thing.

Unpopular opinion here... But I don't understand why people are blaming this on Ford and not the dealers.

Please correct me if I'm wrong...

Dealers are in the business of making money. Right? These 'deals' aren't out of the goodness of their hearts. They're making money. I don't know for fact, but at least in my simple mind, if I sell 10 broncos at $1000 profit, or if I sell 30 broncos at $500 profit, I'm making more money by sheer volume. (And these dealers increased by much more than triple from what I've read) Nevermind whatever else they're making on whatever deals they have with whatever banks on doing financing through them. Also selling trade-ins, extended warranties, insurance, etc...

Dealers were aware of allocations. This isn't new to them. They tried gaming the system and Ford just did what they always do.

The dealerships used people and passed it off as 'deals'. And some people probably saved money, it was a two way street for a bit. But now dealerships are trying to blame Ford. Bc now they're probably not going to make the margins they were forecasting. And they're trying to use this forum to get people on their side.

plus how about the innocent original reservation holders at these dealers? They could've been 15 or 20 in line with like a Sept 2020 reservation, but bc of everyone flocking they got pushed into what could now be 2023. But no one cares about them, right? Just as long as you're getting a good deal. That's all that matters.

if everyone ordered from their local dealer and didn't boost their numbers, allocations wouldn't even be a problem.

but, where I will blame Ford... this is what happens when you try to use Tesla's model when you have 3rd parties that actually sell your cars. Ford didn't account for these dealerships that would come to the internet to inflate their sales.

plus, while it sucks, it's still a small percentage of overall orders. And. Just change your order to a different dealer. I'm sure once these folks actually did some math on how much they're saving compared to how much they're spending to drive half way across the country, they'll realize the savings wasn't there to begin with.

And hey, good for these dealers. They saw a loophole and exploited it to make money. But let's not make them into heroes.

Or maybe all this is just the cynic in me. But if I were one of those people, I'd be pissed at the dealer who made things seem all peachy, only to have it come crashing down. The dealerships own the relationship with Ford. Not us. Maybe they should've ran their business model by Ford first to see if i they'd be able to meet demand? Before they went making promises they can't keep.

we were all quick to blame Ford for their supplier Webasto. Shouldn't we then blame the dealers for their supplier Ford?

 

[Johnny Mo]

Man. It's a mess out there. Guess people are pissed off about this whole allocation thing.

Unpopular opinion here... But I don't understand why people are blaming this on Ford and not the dealers.

Please correct me if I'm wrong...

Dealers are in the business of making money. Right? These 'deals' aren't out of the goodness of their hearts. They're making money. I don't know for fact, but at least in my simple mind, if I sell 10 broncos at $1000 profit, or if I sell 30 broncos at $500 profit, I'm making more money by sheer volume. (And these dealers increased by much more than triple from what I've read) Nevermind whatever else they're making on whatever deals they have with whatever banks on doing financing through them. Also selling trade-ins, extended warranties, insurance, etc...

Dealers were aware of allocations. This isn't new to them. They tried gaming the system and Ford just did what they always do.

The dealerships used people and passed it off as 'deals'. And some people probably saved money, it was a two way street for a bit. But now dealerships are trying to blame Ford. Bc now they're probably not going to make the margins they were forecasting. And they're trying to use this forum to get people on their side.

plus how about the innocent original reservation holders at these dealers? They could've been 15 or 20 in line with like a Sept 2020 reservation, but bc of everyone flocking they got pushed into what could now be 2023. But no one cares about them, right? Just as long as you're getting a good deal. That's all that matters.

if everyone ordered from their local dealer and didn't boost their numbers, allocations wouldn't even be a problem.

but, where I will blame Ford... this is what happens when you try to use Tesla's model when you have 3rd parties that actually sell your cars. Ford didn't account for these dealerships that would come to the internet to inflate their sales.

plus, while it sucks, it's still a small percentage of overall orders. And. Just change your order to a different dealer. I'm sure once these folks actually did some math on how much they're saving compared to how much they're spending to drive half way across the country, they'll realize the savings wasn't there to begin with.

And hey, good for these dealers. They saw a loophole and exploited it to make money. But let's not make them into heroes.

Or maybe all this is just the cynic in me. But if I were one of those people, I'd be pissed at the dealer who made things seem all peachy, only to have it come crashing down. The dealerships own the relationship with Ford. Not us. Maybe they should've ran their business model by Ford first to see if i they'd be able to meet demand? Before they went making promises they can't keep.

we were all quick to blame Ford for their supplier Webasto. Shouldn't we then blame the dealers for their supplier Ford?

The issue was created by FORD - they said reservation holder orders would come first. There were plenty of dealers we called to try and play ball and they didn't give us the time of day - were there other dealers out there that took it to the extreme - maybe... but make no mistake - FORD started this fiasco and they are just trying to save face with the dealers because they are to stupid to admit the Tesla model won't work for them - it can't as long as the dealers are involved.

 

[Designkid]

Saw my second one in the wild and it was a doozy. At night unfortunately on the parkway. Think the guy/gal tried to recreate the hot wheels bronco

Looked to be an originally black big bend/black diamond Sasquatch and then wrapped it in a very similar blue and added the bronco logo to the rear doors. I honk at them as I got beside them. Gave em a thumbs up but probably too dark to exchange pleasantries haha. My wife was pleased again

 

[Fly by Nite]

You make some valid points.... dealers did offer deals to gain orders to potentially gain more future allocations,.... and profits. That's long term business planning.
But I still feel the root of the problem is Ford constantly changing the rules. First is was 'Place a reservation and orders will be fulfilled in approximate timestamp order'. Then came the MY21 allocation which changed the 'rules' to include 1) overall sales, 2) converted orders by 9/19/20, and 3) competitive market share (vs Jeep).
Now 17 months later, Ford is changing the rules after 190,000 orders have been placed.
It's still: 1) overall sales, 2) MY21 allocation (still based on pre 9/19/21 conversions, but ignoring Bronco sales performance in the following 13 months!), and the 3) is now based on Bronco Sport sales???
WTF.
Make the rules and stick to them, instead of changing them at halftime.
Finish the f'ing game (2020 reservations) before changing the rules.
The MY21 allocation was semi-reasonable.... most dealers got an avg 30% of pre 9/19/20 orders..... fairly even across the board. But for 2022 Ford is ignoring the post 9/19/21 sales..... which significantly affects the dealers offering the great deals.
Both dealers and customers based their decisions on the Ford rules, Sure, many banked on what they expected to be a continuation of allocation. But Ford changed it and now it's a whole new ball game, and we're not even at halftime.

I would expect Ford to be able to build the 120,000 or so pre 3/19/21 reservations and fulfill all of them in 2022. But now their MY22 allocation will screw over a good percentage of them to give those builds as dealer stock or new orders at big dealerships?
This is just so, so wrong. Ford needs to fulfill their commitment to reservation holders first.... to honor their customers, and not the dealers.

My situation, I put a good deal of effort to find a decent dealer. One local dealer wouldn't answer my price, allocation, or 'place in line' questions, so I eventually went with another local dealer, Chapman...... answered all my questions and offered a great deal. I placed my order, I was #25, and now I'm number 193 after all the flockers joined in. Figured I'd see my Bronc in summer 22 after the previous 120k orders get filled. Now the Ford my 22 allocations could push me 1-2 years out while new orders at big dealerships get priority. wtf.

 

[acnp2022]

Yea ford started this shit. They should have locked it down when they were first aware that dealers were manipulating the system and severely screwing over customers. Instead they sat back through the whole thing and did jack shit until now. Apparently now orders can't be put in until there is an agreed upon price with paperwork drawn up. Too little too late ford

 

[Fly by Nite]

I think I pissed off a new Bronco owner!
Maybe some of you remember the pics I posted of my '01 XJ next to a white BaseSquatch near my workplace.
Well, I took my '91 F150 to get a size comparison and take some pics. A co-worker brought her '96 over too. We looked them over for about 20 min and took some pics. She left and I was there for another few hours.
The Bronco is a big SOB compared to an F-150!:

A couple of hours later I saw this...... guess he didn't like my truck?

 

[acnp2022]

Looks like my bronco minus the basic front bumper. Why is the Bronco taking up 2 spaces like a dick?

 

[Fly by Nite]

There's lots of open spaces there, so not a concern. But still.... my truck is 30 years old and looks mint. What's he worried about? I know how to take care of my stuff.

 

[acnp2022]

 

[BroncoPA65]

... I'm sure once these folks actually did some math on how much they're saving compared to how much they're spending to drive half way across the country, they'll realize the savings wasn't there to begin with.

And hey, good for these dealers. They saw a loophole and exploited it to make money. But let's not make them into heroes...

I agree. I've been bored with the conversation about how much can be saved at these dealers. I was not about to travel to Iowa or Alabama to "save" what would be spent in travel, coordinating, hotel, whatever. Luckily I got $500 off from a dealer 5 minutes from work...

 

[BroncoPA65]

My grandfather owned a gas station that my father worked in as a young boy. It was what you would picture as a typical small town full-service gas station in rural Iowa. He grew up around the gas station and that is where he learned his blue-collar work-ethic. It is also where he first started to sell used cars at the age of 16. Fast-forward to 1978 he purchased a Dodge store in Granger, Iowa and later in 1987 he purchased a Ford dealership in Dallas Center, Iowa. He then relocated the Ford store to Granger and become what is now Granger Motors & Granger Ford.

He had a saying when we would complain growing up. “If it was easy, everyone would do it.” The last week has been a great reminder of that. Our staff, starting with Albert and now continuing with a 5-member team, has worked very hard over the last 16 months. Yesterday’s allocation announcement was a gut-punch. I tend to be a glass is half-full guy, and this certainly has been a test of that.

We have the Bronco6G community and a lot of loyal customers to thank for all their support and my responsibility lies with them. We want them to be taken care of properly. There is no other way to sugar coat it, the allocation formula does the biggest disservice to our customers. Ford decided to dip their toes in the “reservation” system emulating a method made popular by Tesla’s recent success. In the end, they couldn’t dive all the way in and reverted more closely back to the franchise/allocation system that has been in place for over 100 years. I get it. You want to reward the dealerships that have sold hundreds and thousands of vehicles on an annual basis. The franchise system also benefits the consumer because of discounts and aggressive pricing. If this was Tesla, there would be no discounts. There would be no Granger Ford.

To recap 2021, we received allocation of 203 units. This was on roughly 600 reservations we received before the allocation cutoff. It was reasonable to assume that moving from 6 to 12 months of production would safely bump our allocation to around 400. It was also a reasonable assumption that including all reservations as a factor, instead of just the September cutoff (1300+ reservations), would double our allocation count again to around 800 units. Adjusted down slightly, we were anticipating 700-ish Broncos for 2022. That isn’t how it is going to work out. Moving the “bronco” factor down from 50% to 25% and moving the factor from reservations to 2021 allocations was the worst possible scenario for our customers. We are left with 1075 orders converted from reservations currently. I would anticipate being able to fill 10-20% of our reservation count for 2022. That amounts to 120-220 Units depending on how production plays out. We received 11 for 2022 Model Year production start up.

So where do we go from here? Like I said before, our obligation lies with you the customer. So, whether you end up purchasing your Bronco from me or not, I want you to have a great experience and I want you to get your Bronco. So, there are a few things we can do as a store to help increase that allocation number.

What is Granger Ford going to do?

1. Bronco Facility – There is a Bronco facility upgrade that dealerships can opt into. This can increase our 2022 Allocation by 18 total units. We are absolutely going to spend the money and sign up for this.

2. Bronco Sport Sales – 25% of the allocation formula is Bronco Sport sales. We are going to become better at selling Bronco Sports than Broncos. We are now offering 6% under invoice on a Bronco Sport order. We are going to get as creative as possible to shoot this sales number up ASAP. We are going to be relentless in this pursuit. In my mind, this is our biggest opportunity.

3. Share of Nation Sales – This is over a 36-month period, so it’s going to be the hardest number to move. But because of our loyal online following and progressive business model. We have quickly moved up 20+ spots in our region YTD and I anticipate being one of the biggest, if not the biggest, Ford dealer in the state of Iowa for 2022.

4. We are committed to only selling to our reservation holders - 100% of our Broncos delivered have been to our reservation holders. Ford lowered the dealer’s name match standard to 60% because other dealers seem to have trouble making that work. We have it down to a science and will continue to value long-term commitments rather than short term profit.

5. Discount lock-in – We absolutely are going to honor our pricing agreements with our customers. $1000 under invoice or $2000 under invoice October special. This will not change.

6. Honest Conversations – Over the next 30+ days we are going to have open and honest conversations regarding your reservation and where you stand among our total reservation count. We will do our best to advise you of your best options and talk you through what makes the most sense for you. We are going to have your best interest in mind, regardless of whether you end up purchasing from us.

What can our reservation holders do?

1. Hang in there – No, we’re not going to send you a hammock. But I know there are a collection of our reservation holders that are loyal to us and how we do business. Their patience will be put to the test, but we are going to do our best to give monthly updates on our allocation and progress that we’re making on Bronco deliveries as well as our other goals to increase allocation.

2. Buy a Wrangler/Gladiator at 4% Under Invoice – if you are tired of the Bronco ride, we can offer you a Wrangler/Gladiator purchase at 4% under invoice and have it delivered to our store in 60-90 days. 2022 Wrangler and Gladiator ordering opened yesterday. Email [email protected] and we’ll be happy to send you a quote.

3. Find Another Bronco Dealer – I have confirmed that Ford will allow transferring of reservations/orders. We have heard of ADM horror stories, but there are other dealerships who are treating customers right. While they may not match our discounted pricing, you can make some calls/send some emails to other dealers and see where they stand. If you choose to transfer, you’ll need to call Ford’s customer service line at 1(800)392-3673 and request a transfer.

The next 12 months are going to be a grind and we’re committed to working harder than we have the past 16 months. We are starting to reap the rewards of our labor and by the end of the year, we will have the pleasure of delivering 150+ Broncos to our reservation holders. I don’t want your sympathy. We signed up for this. If anyone deserves your sympathy it is our reservations holders, who in my opinion, only deserve the best. We will keep grinding and we’re not going anywhere. Hey! If it was easy, everyone would do it.

Zach

Speaking of the endless saga of giving discounts at far away dealers... Glad I'm not in this boat!

 

[PowPow]

I would expect Ford to be able to build the 120,000 or so pre 3/19/21 reservations and fulfill all of them in 2022. But now their MY22 allocation will screw over a good percentage of them to give those builds as dealer stock or new orders at big dealerships?
This is just so, so wrong. Ford needs to fulfill their commitment to reservation holders first.... to honor their customers, and not the dealers.

Agree. BUT the dealers that inflated their numbers caused this. If they didn't, everyone would probably get their bronco in 2022 as it would be more in line with dealers previous sales and allocations.

My situation, I put a good deal of effort to find a decent dealer. One local dealer wouldn't answer my price, allocation, or 'place in line' questions, so I eventually went with another local dealer, Chapman...... answered all my questions and offered a great deal. I placed my order, I was #25, and now I'm number 193 after all the flockers joined in. Figured I'd see my Bronc in summer 22 after the previous 120k orders get filled. Now the Ford my 22 allocations could push me 1-2 years out while new orders at big dealerships get priority. wtf.

And to this point. It goes to show you dealers are hit or miss. I know we pretty much looked at the same dealers since you live near me. I had a terrible experience with Chapman. (You all remember, ) Sure he changed his tune, once he realized how much money he could make. Meanwhile, Beans has been good enough. My sales guy answers my emails (albeit slowly, but they get answered), offer a fine price (no adm) and I fell into their allocations and didn't get pushed back like you did. They did what Ford expected.

But Chapman caused you to possibly not get your bronco till 2023. Not Ford. Chapman should've confirmed with Ford their business plan would work. Chapman went and did shit before checking with their supplier. I actually feel for him (slightly) bc he's probably gonna take a bath on the deals he made. Good for customers that fall into allocations. But bad for those that don't. Now you'll need to wait. Or don't. Transfer back to Beans. You won't get invoice or whatever he's offering, but you'll get it in 2022. What's more important? (Sorry I'm not singling you out, just riding the example)

I also wouldn't be surprised if these dealers with the huge orders, pull a price increase and blame Ford for it. Maybe not. But it also wouldn't surprise me. They're not making as much as they thought they would be...

"Big dealers" wouldn't be getting stock if all things were created equal and people just stuck with what would've naturally fell into their orders. Chapman had only 50 reservations! when I talked to them in Dec 2020. Now what? Around 500 orders? That's not organic for a small dealer in Bucks Co PA.

Yes, Ford is taking care of their larger selling dealers first. But do you blame them? They sell the most Ford cars... After these broncos level out, Chapman, Granger, etc will go back to selling less than 100 per year.

Disclaimer: I do think Ford screwed this up bc they didn't account for these dealerships exploiting a loophole. And just thought it'd spread more naturally. I just don't think the dealerships should come out of this squeaky clean. They're to blame for this mess as well.

 

[acnp2022]

Well that was some quick fun

 

[Designkid]

Well that was some quick fun

testing the waters fording depth is legit? Haha

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