Biggest dealer within 50 miles of me was not even participating in the July 13-14, 2020 reservation process. That's just one of the reasons I went with a smalltown dealer, where everything is still small town (cue John Mellencamp) and where small town hospitality still reigned on Saturday's delivery. And I would tend to believe that smalltown dealers are less likely to price gouge
I will agree that there is no evidence this was done just for the big dealers. But looking at how this new allocation formula favors the big dealers, and punishes small dealers what other conclusion could there be? I think you can agree that it is an overtly skewed formula.
Great post. I also commentedAny bets on how long this will be up on the Bronco Nation Forum?
https://thebronconation.com/forums/...-hurt-small-dealers-and-their-customers.6833/
I don't stop by there aften myself Justin. It seems it's more bland over there, while things are free flowing and maybe even at times like the wild west over here. It's much more fun on the Bronco6g.
That's me
. Early 2021 in my bronco craze I became a premium member. Got one box of pro Bronco Nation stuff that I put down in the dungeon and haven't seen since. And other than that nothing. B6g has provided 1000% over Bronconation in terms of real information and satisfaction as a 6th gen Bronco enthusiastIt's almost as if the people at Ford who engineered the allocation formula and the ppl who created the reservation system aren't talking. A case of one hand not knowing what the other hand is doing perhaps?
Good post. Hope they don't take it down. I agree there is no hard evidence it was done for the big dealerships but we do know they hold some sway with Ford. We also know that Mike Levine made a public uneducated and snide comment about Granger, which may be indicative of Ford's overall view of Granger, Chapman, Stephens, etc and their type of business model. This whole thing really is a fecal fiesta but Ford still has an opportunity to do the right thing here and not renege on their word. Just honor reservations in order, whichever dealership the order was ultimately placed with. Get it together @Ford Motor Company. This is too easy to screw up.
I beginning to think Ford may just wish they hadn't gone with the reservation system, and just built the Bronco and distributed it like any other vehicle. I understand their thinking that the new way could garner more attention, and build hype and excitement around the Bronco. At first it did just that, but that was quite short lived for those of us that jumped at that hype. Like @WatchYourSix said, maybe Ford should just bite bullet, get the reserved units out, and go back to the norm after that's done.
