Pricing guesses

[BONESTOCK]

If it’s starting at $37k it better be coming with quite a bit of standard options. If it’s completely stripped down at $37k with nothing added then I will certainly be out.

Standard options.....meaning stupid bloat government regulations? haha!

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[Jake_zx2]

Does anyone think it'll even be offered in a 2WD variant? I'm basing my pricing guesses off the 4WD variant of the Ranger assuming that 4WD will be the only option for the Bronco

 

[Stampede.Offroad]

Does anyone think it'll even be offered in a 2WD variant? I'm basing my pricing guesses off the 4WD variant of the Ranger assuming that 4WD will be the only option for the Bronco

It probably will be. Both the Everest and Ranger are available in 2wd AFAIK.

 

[Wanted33]

IMHO, if Ford wants to truly compete with Jeep they need to come in a little cheaper to draw customers into the show rooms. Of course at the Jeep's price point that shouldn't be very difficult.

 

[Stampede.Offroad]

IMHO, if Ford wants to truly compete with Jeep they need to come in a little cheaper to draw customers into the show rooms. Of course at the Jeep's price point that shouldn't be very difficult.

I would think so too, but who knows, maybe some marketing psychologist will come up with a reason it should be at a 'premium' price.

I bet they could still make a profit and sell greater volumes of F150 Raptors if they knocked $5-10k off the sticker, but that's not the sales/image strategy they went with.

We don't really know the role Bronco is expected to play in Ford's model lineup, and might not for over another year.

 

[OX1]

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It would be blasphemous to offer a Bronco with two wheel drive. Every Bronco ever sold came with four wheel drive.

Ford did make one, but scrapped the project and Stroppe ended up with it.

http://www.bajabronco.com/BigOly.shtml

 

[Jake_zx2]

Gosh I hope not. I don't mean to be rude, but why are you even considering a Bronco? It seems most of your questions have been in regards to towing, which has never really been the focus or selling point of Broncos historically or Wranglers for that matter. Now you bring up two wheel drive which completely negates the entire purpose of a Bronco. In my opinion you are looking for a Tahoe/Suburban or Expedition, not a Bronco.

Towing and back seat space (starting a family soon) is my primary purpose for needing a truck, but I want the removable top and doors, want some off-road capability (would love to try mudding, as I have a lot of friends who do it), and have just always wanted a Bronco. Tahoe/expedition are too big for my taste and out of the price range of what I'm wanting to spend.

Just to clarify, I wasn't mentioning 2WD as a desire. I certainly want 4WD, and was assuming that would be the only option. However, if 2WD is in fact an option, that would affect my pricing estimates and could possibly justify a lower base price.... That's the only reason I was wondering

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