Reservation Count 500,000 ???

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North7

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So I visited a local dealer today to look at the Bronco Sport, as I talked to the Bronco Specialist, of course discussing Bronco6g and Ford. He was telling me about a recent call they had with their Ford rep, he makes an off hand remark that Ford has 500,000 reservations ?

Now, do I believe that, no. Was the number for both Bronco and Bronco Sport, most likely. So then I ask him what he thinks the conversion percentage would be, he did not think the Ford 70% was real but maybe 50% as he said he has never seen a vehicle with so much buzz in his 20 years in the business.

So has anyone heard any numbers from your dealers?
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Vigor

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I'm not sure how a dealer would know that. But I can't say he's wrong. Its very possible!
 

xXChartmanXx

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In September Ford stated they had 165,000 Bronco pre-orders. No way they tripled that since then. My guess is they have something around 180,000 now with about 100,00-120,000 that will be converted to orders.
 
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North7

North7

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pretty sure ford said they had like 150k a little while back, and I doubt theyve added 350k in the time since then.


Dealers gossip, just like us.

If they did have 500k preorders... I dont think theyd get through them until 2025
The 150K number is from about the second week of reservations. There have been numbers like 200K and 300K over time on Bronco6g. No recent press has claimed more than 165K.

Whatever the number is, Ford most likley is downplaying the real number so they can claim to Wall St. a high conversion percentage.
 

KatieB75

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My dealership said that last Thursday they had a caller all Bronco reps and they said over 185,000 reservations.
 

AzScorpion

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At the off road show last weekend I asked the Rep about reservations. He said there were 300K for the Bronco. I told him I consistently hear numbers around 195K but he was adamant it was 300K.
 

mkennedy009

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I could see the number, I doubled my reservation for the Granger Ford 2022 deal. Still have not cancelled my July 14 res made on the 13th. Have not decided which to use, it will depend on my Oregon dealer dealing.
 
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