- Joined
- Dec 8, 2020
- Threads
- 0
- Messages
- 98
- Reaction score
- 333
- Location
- Houston,TX
- Vehicle(s)
- Silverado 1500 High Country
- Your Bronco Model
- Black Diamond
@Ford Motor Company
Day 2 res with Granger and I don't even know what YEAR I will get my vehicle. Ford has totally screwed thousands of Bronco enthusiasts by changing the allocation rules in the middle of the game, and for what - to reward the big dealerships at the cost of their customers? Direct sales or dealer model - you can't have it both ways Ford! At the very least, stay true to your original statement for 22' and build by reservation over allocations.
I gave Ford a pass on the commodity restraints - shit happens - but it's unlikely I'll buy a Ford again EVER after this Bronco. I cannot support an organization that openly chooses corporate greed over honesty and transparency.
Ford has shown their hypocrisy at every corner of this rollout. First we blindly reserve a vehicle that we've never seen and you tell us to order at any dealer we want since you'll build primarily around reservation timestamp. Then, you switch it up and tell us that to be "fair" dealers will only be allocated a certain number of vehicles. Next Ford says you can switch to a different dealer, but you may have to pay ADM at your new dealer and you should get a signed purchase agreement. Almost in the same breath you tell us that Ford cannot enforce those agreements! What a deal!!
I found a dealer I trust. Ford should be rewarding that dealer not only for being high in the ranks for Bronco sales, but also for creating many lifelong Ford loyalists. Instead Ford decided to punish a dealership with thousands of Bronco orders because they don't sell as many vehicles overall as one these mega-dealers who care more about sales than customer service.
Ford loses this bet either way. Many people who buy from these mega dealerships will ultimately feel cheated and not purchase from them again, I know I won't. Nor will I wait until 2023 to take delivery of a vehicle I reserved in 2020. Think how absurd that sounds!! I would rather go buy a Toyota than buy from some shady dealer. You lose my business, my kids' business, and I'm sure the business of many other people like me. Not individuals - but generations of individuals representing potentially dozens of vehicles per person that you are currently alienating.
In the end, it appears Ford chose money over people. I get it, you're in the business to make money, but if something doesn't change, your short term gains will turn into long term losses as people decide to spend their money elsewhere. I'm already so disgusted with this process it would take a miracle to change my mind, but maybe there's hope for others.
Day 2 res with Granger and I don't even know what YEAR I will get my vehicle. Ford has totally screwed thousands of Bronco enthusiasts by changing the allocation rules in the middle of the game, and for what - to reward the big dealerships at the cost of their customers? Direct sales or dealer model - you can't have it both ways Ford! At the very least, stay true to your original statement for 22' and build by reservation over allocations.
I gave Ford a pass on the commodity restraints - shit happens - but it's unlikely I'll buy a Ford again EVER after this Bronco. I cannot support an organization that openly chooses corporate greed over honesty and transparency.
Ford has shown their hypocrisy at every corner of this rollout. First we blindly reserve a vehicle that we've never seen and you tell us to order at any dealer we want since you'll build primarily around reservation timestamp. Then, you switch it up and tell us that to be "fair" dealers will only be allocated a certain number of vehicles. Next Ford says you can switch to a different dealer, but you may have to pay ADM at your new dealer and you should get a signed purchase agreement. Almost in the same breath you tell us that Ford cannot enforce those agreements! What a deal!!
I found a dealer I trust. Ford should be rewarding that dealer not only for being high in the ranks for Bronco sales, but also for creating many lifelong Ford loyalists. Instead Ford decided to punish a dealership with thousands of Bronco orders because they don't sell as many vehicles overall as one these mega-dealers who care more about sales than customer service.
Ford loses this bet either way. Many people who buy from these mega dealerships will ultimately feel cheated and not purchase from them again, I know I won't. Nor will I wait until 2023 to take delivery of a vehicle I reserved in 2020. Think how absurd that sounds!! I would rather go buy a Toyota than buy from some shady dealer. You lose my business, my kids' business, and I'm sure the business of many other people like me. Not individuals - but generations of individuals representing potentially dozens of vehicles per person that you are currently alienating.
In the end, it appears Ford chose money over people. I get it, you're in the business to make money, but if something doesn't change, your short term gains will turn into long term losses as people decide to spend their money elsewhere. I'm already so disgusted with this process it would take a miracle to change my mind, but maybe there's hope for others.
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