So what's the deal with MSRP?

[Reiningrl]

Was considering a bronco but the dealers refused to put in the order unless I agreed to 25-50k above msrp

Call other dealerships. I ordered and paid below MSRP

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[Reiningrl]

Non reservation holder here but have been watching dealer lots for a couple years for the quality and features to improve and to find one that’s just seems right .For every dealer I’ve seen that tries to mark up there’s another that sells for msrp , this one I purchased at msrp and it’s fantastic , panel gap , quality of hard top , electronics , 2.7 and 10 speed is a rocket

So beautiful! I love the look of the Cactus Gray Heritage.

 

[roadsterlife]

The dealers that I was looking at, that had a certain spec (WT, lux, certain colors and options) on the lot, wanted at least a $5k markup. Ended up getting one that is getting built this week for msrp. I dont mind waiting a month or so for no markup.

 

[scotman623]

I’m assuming you changed the front grille to a raptor grille? How do you like it? Where the lights hard to wire up? I see that IAG has one but they want $600 for it, just seems outrageous to me. Everything with this thing is nearly $1k. The fact they want $900 for some of these light bars is insane.

I actually bought mine from IAG, it’s definitely pricey.. I sold my oem grille for 350 to recoup some of the money, wiring up the lights was very simple using an add a fuse.

 

[WheresMyCar]

This seems like a fake post. How is it that Op has a Bronco6G account, but has never read any thread here? Pretty fishy.

 

[Deleted member 49144]

I actually bought mine from IAG, it’s definitely pricey.. I sold my oem grille for 350 to recoup some of the money, wiring up the lights was very simple using an add a fuse.

okay cool. I’d actually like to wire them up so they come on when the headlights come on. I’m sure that’s getting a bit more complicated.

 

[WoodsBronco]

Demand is extremely high and supply is very low. So yes, above MSRP is normal right now for vehicles on the lot.

If you look for soft top Broncos without the Sasquatch or Lux package, it's pretty easy to find one on the lot at MSRP. Particularly on the less in-demand trims like Outer Banks and Big Bend. But if you order a hard top, Lux package, Sasquatch package, or any of the upper trims, above MSRP is the norm right now.

Used to be WELL above MSRP—$15,000+ at one point. But it is slowly coming down.

I paid MSRP on my Outer banks with Sasquatch package & leather, in January! It was a brand new 2022.

 

[CrazyPete]

Here's my 2023 Wildtrak with Lux that i pick up this week....like i said, paid msrp.

 

[66stmpd]

This hasn't stopped and one of our local dealerships has this market adjustment for a 2023 Heritage Limited at $30k. I am surprised that the Attorney General or Consumer Affairs is not cracking down on this. Really horrible for consumers.

 

[WheresMyCar]

This hasn't stopped and one of our local dealerships has this market adjustment for a 2023 Heritage Limited at $30k. I am surprised that the Attorney General or Consumer Affairs is not cracking down on this. Really horrible for consumers.

Lol on a Heritage

 

[BlueBronco]

Lol on a Heritage

It is a Heritage Limited.
It doesn't justify the dealers actions, but the HE-L will end up being the rarest of all models, should hold the most value over non-BRaptor Broncos and is probably what the FE should have been.

 

[Snakk Attakk]

This seems like a fake post. How is it that Op has a Bronco6G account, but has never read any thread here? Pretty fishy.

Why would you assert that I haven't read any threads? How would you even know that?

 

[WheresMyCar]

Why would you assert that I haven't read any threads? How would you even know that?

Because more than half of posts discuss the very issue you are asking about. And that’s putting it generous. Did you create an account just to ask about MSRP or have you been a member long?

What’s your objective with following me, to harass me? Reported.

 

[BlueBronco]

Why would you assert that I haven't read any threads? How would you even know that?

Because your first post seemingly claims ignorance of Broncos selling above MSRP when half the posts on 6g for the past 3 years are about dealers charging ADM.

 

[WheresMyCar]

There’s my answer.

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