- First Name
- Richard
- Joined
- Mar 19, 2021
- Threads
- 2
- Messages
- 14
- Reaction score
- 16
- Location
- Nashville TN
- Vehicle(s)
- Nissan Patrol
- Your Bronco Model
- Badlands
- Thread starter
- #1
So from reading all of your concerns it is clear that Ford is doing a terrible job of communicating to the customers. Many of you have very specific questions about your own build and where it is in the long line of builds that ford has.
If it was my business it is not that you made a mistake it is how you handle the mistake. I would spend the time to tell each customer what is happening and what their options are. Blanket emails don't answer all of our questions. Ford has to listen to its customers.
1: I would call in a representative of every Ford dealer and give them the information at hand. They would become the customer contact for all reserved bronco sales for that dealer. I know that not all questions are going to be crystal clear at first but it will be a starting point.
2: Then when the dealer Bronco reps have a full list of answers to questions, invite in every order holder and talk to them about their individual order. Give them options to bring their build forward or give them a realistic time from for them to get what they want.
Options like
a: For example, If you want a MIC top it will be Q2 2022 before you see you Bronco, or you can get a Q4 build 2021 with a soft top and get the MIC top in 2023 for $X. we need to know what these options will cost in the future to make informed decisions.I don't want my $55k bronco costing $65k with a top
b: If you want a tow package it will be Q3 2022 at the earliest but if you take the Bronco without the tow package it will be sooner and we will fit the tow package at a later date for the same price.
This way each of us can make an informed decision on any changes we make to the order.
Also if the owner has a VIN then they can go over the options and how to move forward. The representative can answer questions about specifications and if they don’t have an answer they can find out and get back to the customer with that
I am sure that questions that Ford has not thought about will come up and when an solution is reached that answer can be shared to all the Dealer Bronco reps and on to order holders.
3: Ford could then correlate the information from the build updates and give the order holders a realistic delivery period. Even if that is simply quarter 3 2022 build. Most of us don’t have a Vin and have no idea if we will see out Bronco soon or in 2 years time.
4: Make the dealer Bronco Reps the communication point. So if say there is a delay in 2.7 engines then they can contact all the order holders from their dealership and tell them about the delay and what it will mean to their order
Let’s be realistic here Ford if you have around 190,000 (not sure of exact numbers) reservations with an average sales price of $45,000 then this is worth over $8.5 billion dollars. That is 8.5 Billion reasons to work harder at communicating and keeping customers happy. Even if the reservations were 125,000 that is still $5.6 Billion without any sitting on dealers’ lots.
If it was my business it is not that you made a mistake it is how you handle the mistake. I would spend the time to tell each customer what is happening and what their options are. Blanket emails don't answer all of our questions. Ford has to listen to its customers.
1: I would call in a representative of every Ford dealer and give them the information at hand. They would become the customer contact for all reserved bronco sales for that dealer. I know that not all questions are going to be crystal clear at first but it will be a starting point.
2: Then when the dealer Bronco reps have a full list of answers to questions, invite in every order holder and talk to them about their individual order. Give them options to bring their build forward or give them a realistic time from for them to get what they want.
Options like
a: For example, If you want a MIC top it will be Q2 2022 before you see you Bronco, or you can get a Q4 build 2021 with a soft top and get the MIC top in 2023 for $X. we need to know what these options will cost in the future to make informed decisions.I don't want my $55k bronco costing $65k with a top
b: If you want a tow package it will be Q3 2022 at the earliest but if you take the Bronco without the tow package it will be sooner and we will fit the tow package at a later date for the same price.
This way each of us can make an informed decision on any changes we make to the order.
Also if the owner has a VIN then they can go over the options and how to move forward. The representative can answer questions about specifications and if they don’t have an answer they can find out and get back to the customer with that
I am sure that questions that Ford has not thought about will come up and when an solution is reached that answer can be shared to all the Dealer Bronco reps and on to order holders.
3: Ford could then correlate the information from the build updates and give the order holders a realistic delivery period. Even if that is simply quarter 3 2022 build. Most of us don’t have a Vin and have no idea if we will see out Bronco soon or in 2 years time.
4: Make the dealer Bronco Reps the communication point. So if say there is a delay in 2.7 engines then they can contact all the order holders from their dealership and tell them about the delay and what it will mean to their order
Let’s be realistic here Ford if you have around 190,000 (not sure of exact numbers) reservations with an average sales price of $45,000 then this is worth over $8.5 billion dollars. That is 8.5 Billion reasons to work harder at communicating and keeping customers happy. Even if the reservations were 125,000 that is still $5.6 Billion without any sitting on dealers’ lots.
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