Suggestion for Ford - Please offer a Y-Plan

[TellurideBronco]

Ford: I am disappointed in your decision to not offer the X-Plan during MY 2021. To me, the benefit of the X-Plan was primarily in the “no haggle” price, the $100 document fee, and the fact that dealers could not force VIN etching, Fabric Protection, Wheel Locks etc., and extremely high document fees on me. The secondary benefit was a slight discount from MSRP.

My suggestion is that you offer a Y-Plan for all reservation holders who will take delivery of a Bronco during MY 2021. It is MSRP, plus a $100 document fee, and state mandated taxes, title fees, and license fees. Similar to the X-Plan, dealers cannot force add-ons (see above) on the consumer. It is simple, easy to administer, and most importantly, it will prevent price gouging by dealers.

Thanks for listening.

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[Calicorks]

Taking X plan away is a mistake on Fords part. They gonna lose some sales because of it. I am hopeful Ford dosent screw up more by delaying deliveries too.
Dear Ford, you have a winning product coming out, don’t mess this up!

 

[TellurideBronco]

Yes, it was a mistake, especially since Mike Levine confirmed that it will be available. When deliveries begin, some of the dealers will charge ADM, and/or add a bunch of nonsensical stuff that no one wants. That’s when the real fireworks will begin, overwhelming the customer support staff, and Ford Executives.

Taking X plan away is a mistake on Fords part. They gonna lose some sales because of it. I am hopeful Ford dosent screw up more by delaying deliveries too.
Dear Ford, you have a winning product coming out, don’t mess this up!

 

[Johnl702]

Yes, it was a mistake, especially since Mike Levine confirmed that it will be available. When deliveries begin, some of the dealers will charge ADM, and/or add a bunch of nonsensical stuff that no one wants. That’s when the real fireworks will begin, overwhelming the customer support staff, and Ford Executives.

Where did Mike Levine ever confirm x-plan? Ford has done a poor job of rolling this out, but I have never seen a post that guaranteed x-plan. Just bargain with your dealer or find one that will.

 

[VelocityBronco]

Taking X plan away is a mistake on Fords part. They gonna lose some sales because of it. I am hopeful Ford dosent screw up more by delaying deliveries too.
Dear Ford, you have a winning product coming out, don’t mess this up!

What if Ford wants/needs to lose some sales, or reservations, since they likely oversold reservations and need to get the numbers back down by people canceling. They should have capped the reservations, and it wouldn't hurt if they were more transparent about this whole launch...

 

[Squatch]

There was an old rumor that Ford was not going to allow ADMs on the Bronco, but at this point who knows.

 

[Deleted member 3063]

In 2010 dealers could not order a Raptor unless there was a verified costumer order and warned dealers that such orders must result in a actual title transfer to that costumer.
I used that policy to leverage $2,000 below MSRP with no add ons at a time when everyone wanted a Rap, especially the 6.2L I ordered. There was no AXZ plans available.
I told the dealer the price I was willing to pay and if we couldn't agree I would shop until I found a dealer that would. If I walked the dealer would not get a sale or any profit. They decided to accept a reduced profit to get the sale providing I made a refundable $500 down payment.

Reservation holders have the same bargaining power as proven by some buying from remote dealerships. But have you used this tactic at your local? It's your reservation.

 

[Gamecock]

Ford: I am disappointed in your decision to not offer the X-Plan during MY 2021. To me, the benefit of the X-Plan was primarily in the “no haggle” price, the $100 document fee, and the fact that dealers could not force VIN etching, Fabric Protection, Wheel Locks etc., and extremely high document fees on me. The secondary benefit was a slight discount from MSRP.

My suggestion is that you offer a Y-Plan for all reservation holders who will take delivery of a Bronco during MY 2021. It is MSRP, plus a $100 document fee, and state mandated taxes, title fees, and license fees. Similar to the X-Plan, dealers cannot force add-ons (see above) on the consumer. It is simple, easy to administer, and most importantly, it will prevent price gouging by dealers.

Thanks for listening.

That's not happening. It's not a good deal anyway as a buyer, nothing more than what you should be able to negotiate; but Ford isn't putting a plan into place to sell at MSRP and limit dealers. Dealers decide what plans they will take anyway. I guess maybe they would take it as a sucker deal to make buiyers think they are getting something good, but actually paying MSRP + doc fee of $100.

 

[coolrain]

In 2010 dealers could not order a Raptor unless there was a verified costumer order and warned dealers that such orders must result in a actual title transfer to that costumer.
I used that policy to leverage $2,000 below MSRP with no add ons at a time when everyone wanted a Rap, especially the 6.2L I ordered. There was no AXZ plans available.
I told the dealer the price I was willing to pay and if we couldn't agree I would shop until I found a dealer that would. If I walked the dealer would not get a sale or any profit. They decided to accept a reduced profit to get the sale providing I made a refundable $500 down payment.

Reservation holders have the same bargaining power as proven by some buying from remote dealerships. But have you used this tactic at your local? It's your reservation.

So what prevents them from ADM at time of delivery? What was the penalty? The final payment/paperwork is not finalized until then and if you walk they have a rig for the lot. THis happened a lot with the Corvette C8

 

[Gr8Hortoni]

What if Ford wants/needs to lose some sales, or reservations, since they likely oversold reservations and need to get the numbers back down by people canceling. They should have capped the reservations, and it wouldn't hurt if they were more transparent about this whole launch...

This exactly. They oversold, want to save some face by not saying they oversold and wanted to thin numbers a little bit while not completely gutting the reservation numbers.
Either way, I think my day 2 reservation looks even more appealing now. ??‍

 

[RednWhite89]

Taking X plan away is a mistake on Fords part. They gonna lose some sales because of it. I am hopeful Ford dosent screw up more by delaying deliveries too.
Dear Ford, you have a winning product coming out, don’t mess this up!

Expect delays, we are in a post-COVID world. I'm in manufacturing and have seen delays happen at all levels. Plus if you expect it, and somehow it doesn't happen, then you'll be happier.

 

[LalasBronco]

Where did Mike Levine ever confirm x-plan? Ford has done a poor job of rolling this out, but I have never seen a post that guaranteed x-plan. Just bargain with your dealer or find one that will.

On his Twitter account.

 

[Johnl702]

On his Twitter account.

It just says A/Z plans, not X specifically.

 

[LalasBronco]

I'm trying to find other tweets because I know it was answered more than once by him. I knew I should have screen capped it.

ETA: While the particular one you are talking about does say A/Z he talks about helping someone get X plan and their Bronco in that same tweet. So take what you want from that but to most of us, it implied that X plan was included in A to Z.......but we also thought "by" meant before the end of the month so.....?‍

 

[Bullseye]

Not trying to give Ford more benefit of the doubt, considering how much they seem to be dropping the ball on this launch, but I wouldn't necessarily place all the blame on Ford for overselling - if that's what it really is. Perhaps they really could fulfill all the orders on time if everything else in the supply chain would/could line up. Ford isn't the only player in the game.

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