To "level" or not to level?

[1st 75th ranger]

Been trying to figure out if the Braptor needs a level kit for more aggressive 37's or 38's or that is just some folks preference? I don't see much of a rake on the stock vehicle and simply want to go with more aggressive 37's, so what is the purpose of a levelling kit and is there a preferred brand?

i dont level because when i add gear and added bigger spare it sank in the rear

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