What’s a fair Dealer Markup for a purchase from the lot?

[Gotdesl]

Personally, I wouldn't pay anything above the MSRP. To me, that is fair to the dealer and fair to the purchaser at this moment. As far as negating ADM with trade in value, that's the same as cash coming out of your pocket. The difference is that cash is in the form of an asset that you own. That dealer is willing to pay that trade in price because they are going to mark it up again. Take that trade in value and be patient. What you are looking for is out there for MSRP or will be very soon. Have your cake and eat it too... Just my opinion and ymmv.

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[AZ_Liberty]

Fair markup, if you are not willing to pay MSRP is $500 over invoice.

$500 over invoice would be more than MSRP for some of us.

On my build the spread between MSRP and invoice is around $427.

 

[fschael]

$0.00
Say no to dealers Mark up!

That's should be a huge campaign

 

[Cartman3132]

It depends what you want to afford. $10k is an absurd ADM normally but in 21' its just slightly higher than average. If you can cover it and really want the car go for it. Don't listen to some of the people on here, they're the same ones every year when the cost of going to the Superbowl comes out comment about how they'd rather watch from their couch on their big screen because the beer is cheaper and the bathroom is closer.

 

[Mgro]

I’ll give you a $10 for two $50s…SMH

if you’re seriously asking what a ‘fair’ ADM is, followed up with you have the money and are willing to pay it, then why bother asking the question in the first place?

Do you require group validation before deciding to take a dump as well?

no, but a lot of people in this forum have a seemingly better read on production than I do. You care about my question as much as I care about your childish insult. It’s more a market question, I was describing the situation as I see it (higher prices on cars overall, that’s why I mentioned my trade in) and using the group on this site, who have seriously impressive “behind the scenes” knowledge on production and the like, to see if if I might be mistaken. It’s strange that you are on a forum, yet are so upset by someone using the forum for what it’s made for…. The title isn’t misleading, you clicked it and read this far, nobody made you.

 

[Bronco216g]

0$ ADM is fair. Even in this market there are deals, you just have to look for them. Ive said it here and in the JL Forums. I ordered a 392 from Chapman in Horsham PA for 11-12% MSRP when other dealers in my local area were charging 15-30k over sticker. Do your research and compare.

 

[Bronco4lyfe85]

Yes, you’re an idiot. It’s just a car, practice some patience.

 

[Bronco4lyfe85]

0$ ADM is fair. Even in this market there are deals, you just have to look for them. Ive said it here and in the JL Forums. I ordered a 392 from Chapman in Horsham PA for 11-12% MSRP when other dealers in my local area were charging 15-30k over sticker. Do your research and compare.

I sold my car for 9K in profit and saved 9K on my Gladiator. Paying more for a car makes you stupid.

 

[jamanrr]

Yes, like has been said. I know 2 dealers who have Broncos on their lots with the stickers removed and them putting go to market prices. They still have them to this day and I will not pick up the phone to make an inquiry into just how much over MSRP they want. I could care less if they sit there for 10 years and they eventually close their doors. I have no idea how some dealers survive on selling 5-10 cars a month right now but guess they do.

I am holding out for the EV or Hybrid Bronco which the President of Ford said should be out sometime in 2022. The price of gas is ridiculous and under the current administration will do nothing but increase. When I do put my order in it will be from the one dealership that I trust the most and it will be the 1k off MSRP deal.

 

[Broncodave]

It’s more a market question, I was describing the situation as I see it

And you're seeing it correctly. I haven't been watching the sales closely, but it "feels" like median Bronco markups are in the 5k to 10K range.

You read this forum and you'll see lots of comments like "you won't see your Bronco until 2024!" and "I just sold my 2019 car for more than I paid for it", so you know it's a sellers market and everyone here seems to understands that. Why they bash someone who pays a markup to get their Bronco now is beyond me.

 

[Broncodave]

I know 2 dealers who have Broncos on their lots with the stickers removed and them putting go to market prices. They still have them to this day

If they had them at market prices, they would not still be sitting there. They would be sold. The market price is whatever they will sell at.

 

[Coloradonatives]

$500 over invoice would be more than MSRP for some of us.

On my build the spread between MSRP and invoice is around $427.

That is absolutely NOT true. Having been a sales manager at a very large Ford dealership in Colorado: NOPE. No way- unless you are NOT a private party (consumer) buyer and are bragging about some form of insider sale.

 

[jamanrr]

If they had them at market prices, they would not still be sitting there. They would be sold. The market price is whatever they will sell at.

Nope the market price is whatever a person is willing to pay. I could buy any Bronco I wanted too for any amount that would make me an idiot. I could care if I have one now or in 2 years from now. I will not pay anything more than MSRP, and the only reason I have not pulled the trigger on one now is because I want the EV/ Hybrid they have been promising the market.

 

[Broncodave]

Nope the market price is whatever a person is willing to pay.

No, that's just your price. All you have described is what YOU are willing to do. The market is everyone. When a buyer and seller meet, that's a market. You can stay all day long at MSRP, but if Broncos are being bought and sold at 5K over MSRP, that's the current market price. If a dealer puts too high of a price on a Bronco, it will just sit there (as you said) because he's asking an "above market" price and can't find a buyer. If he lowers his selling price, he will eventually find a buyer. We already know that you will buy it at MSRP, so that's the floor. Now would someone be willing to pay $500 over? $1,000 over? $2500 over? Who knows.

 

[airishfan]

In addition to anyone that pays msrp.
It just means you can’t negotiate.

so if a dealer says it won't take less then MSRP then there not much negation to be done .

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