What the h@ll is this on my Ford pricing summary?

[Arrowbear Rider]

That is ADM. Ford got the info from the dealer before they sent you the invite to order; they started doing that because of all of the complaints from customers about surprise ADMs. Mine said zero and I also have a signed copy with both mine and the dealer's signatures on two copies, one in my file at dealership and my copy.

And Ford's electronic one too.

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[Dads_bronze_bronco]

Mine has the same thing, dealer says they don’t know where that number comes from. I have a signed S&P agreement at MSRP.

Yeah, I’d give your dealer a lot of sideeye on that. My order came in as agreed with no E24 ADM:

 

[zrizik99]

Does anyone else have this add on?

Yikes!!!! Time to call the dealers and say WTF. -_-

 

[Pootypoot]

Lol so instead of killing ADM they’re just making sure the dealers tell you up front they’re bending you over. Love it.

 

[Tammeriffic]

Mine says my total is like $50,200(I wish) on a 4dr Badlands with V6, Sasquatch, MIC and high. I wouldn't trust any prices listed on backdoor tracker.

Same . . . 4-door BL, mid mansquatch showing at $36,775.00.

 

[gryphon1231]

Does anyone else have this add on?

Nope. And my dealership didn't require an additional $500 deposit either.

 

[Rednek]

let me guess op you ordered a Big Bend(over)

 

[Tdifonzo]

That's A D*ck Move (aka ADM)

 

[Wanted33]

GM tolds their dealers not to do this with the new Silverado EV. It's so nice to see Ford proudly advertises the screwing we're gonna get. Who says Ford's not transparent.

 

[UtahLars]

Yeah... Ford is so against dealers charging ADM that they have created a place for ADM in the pricing on a corporate web page. Ford has been saying what people want to hear, but their actions are exactly opposite. The fact is that Ford is more than happy for a dealer to charge as much additional markup as someone is willing to pay, and they couldn't care less whether it goes to the original reservation holder or not. On the flip side, the ADM is disclosed... but only after you order. I don't know that Ford will ever recover the goodwill that has been lost throughout this process.

I agree that Ford has not handled this adroitly, to put it mildly. It's a shame that this and the supply chain stuff destroyed one of their most important product launches in decades, because that's pretty much the sad fact.

I don't think its necessarily true that they've intentionally misled their customers on their ADM position. I think they've probably had tough discussions with reps of the dealers and that they either were forced to acceded something to the dealers, or they think that the dealers have a valid economic point. After all, those discussions don't occur in a vacuum. Dealers likely have a laundry list of non-Bronco complaints to air with Ford (elimination of all cars in the US market? various product supply issues that are stepping on their profit windpipes? The coming EV reorganization? to name a few) and a reason why they need, absolutely need, ADM on the few hot products that they do have.

I see this as a compromise solution. Allow ADMs, but insist on a degree of transparency. What I'm missing is some indication that even *these* documents are binding on the dealers. What if the day arrives and the dealer believes he can get a $20K markup and not the "agreed" $5K? Will even this save the order for the original customer? I'm not so sure.

Nothing beats a firm, binding agreement with your contracting counterparty - the dealer - if you want anything approaching price certainty. I personally would not buy anything without this, and if I can't get it, I'll move on.

 

[eareyer77]

Does anyone else have this add on?

So my husband and I were at the dealership yesterday to pick mine up for its first oil change. There was a two door on the lot and it had a sticker price of $40K. My husband decided to try to trade in his truck for it. The dealer was honest that they were selling them above sticker price at least $10K however when he came back with our trade in value and the new price, it was literally $68K. My husband asked why they were attempting to upcharge us close to $20K and stated that it was very grimy for them to do such a thing. The dealer replied that it was not grimy at all since they are a hot commodity and they have so few of them and of any inventory so they have to upcharge so that they make money. The lot was full of cars, trucks and I counted 5 Broncos on the lot with stickers available to sell. We left without the Bronco. It was a base model/outer banks. So, with that being said all this long delay in getting one, they can now mark them up and capitalize on driving up market value. Then to boot, I've heard that when you go to the dealership to pick yours up, after ordering it, they drive up the price even further then what you were originally quoted. I love my Bronco, but this will be the only time I will ever buy a Ford...never again.

 

[Winger57]

Is this a Raptor order with a clever ADM built right in with the usual name change?

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