Part of it is the cost of all the f’n warranty claims. All the future owners will pay for all those warrsnty claims for the first three mod years. I’ve been holding out to buy a Bronco once the “hype” goes down. That won’t happen now, they have priced away my interest in buying one.It’s a mix of wages, payroll, taxes, parts, and Ford is a business (not a charity).
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