Green is a niche, but it seems like it can bring in customers that really want green. I would be all for it in an olive/forest/army green but not flourescent as I am a boring adult.
A coworker of mine recently bought an Outback (bleh) because it was available in green and Jeep dropped Mojito last year and still haven't made Gator available on the JL... so seems an easy way to pick up some green-loving customers. But I am sure Ford has graphs and models on what has best ROI (which hasn't worked out to well for them the past ~10 years but maybe they are getting smarter).
A coworker of mine recently bought an Outback (bleh) because it was available in green and Jeep dropped Mojito last year and still haven't made Gator available on the JL... so seems an easy way to pick up some green-loving customers. But I am sure Ford has graphs and models on what has best ROI (which hasn't worked out to well for them the past ~10 years but maybe they are getting smarter).
Sponsored