- First Name
- Tom
- Joined
- Jul 19, 2020
- Threads
- 6
- Messages
- 375
- Reaction score
- 871
- Location
- Atlanta, GA
- Vehicle(s)
- '22 Br BD, '22 5BW, '95 Integra, '94 VFR, '04 SV
- Your Bronco Model
- Black Diamond
Late to the party, but I wholeheartedly "+1" all the good things that have been said about Stig. And thanks to Ashley for publishing the information, too.
In my case, his pictures helped me finalize my color choice AND kept the excitement alive way more than Ford and their official marketing partners did.
Not only that, his pictures showed that Ford was working hard on the Bronco AND that there are a lot of people at Michigan Truck (I guess it's MAP now, I had the pleasure of working in the plant the day of the 2003 blackout, interestingly enough) who are also passionate about the Bronco.
This should be exactly what Ford wants to put out into the world, to keep their prospective customers happy. I'm amazed that one person managed to do all this. Why would Ford punish someone who *helped* the company? Ford should be giving Stig a bonus, a large one, for his efforts and to make up for the punishment so far.
As for whatever rules Stig may have violated, I'll end with this quote:
“Too many rules get in the way of leadership. They just put you in a box . . . . People set rules to keep from making decisions.” - Mike Krzyzewski
In my case, his pictures helped me finalize my color choice AND kept the excitement alive way more than Ford and their official marketing partners did.
This is the amazing part, to me. I initially thought that Ford *was* doing guerilla marketing. I mean, the pictures were so much better (even if imperfect at times) than we were getting from Ford, and they were addressing real questions we all had (the list of B6G threads speaks for itself).I would call what STIG did Guerrilla marketing...there are MBA books on it, maybe Ford's leaders should read them.
Not only that, his pictures showed that Ford was working hard on the Bronco AND that there are a lot of people at Michigan Truck (I guess it's MAP now, I had the pleasure of working in the plant the day of the 2003 blackout, interestingly enough) who are also passionate about the Bronco.
This should be exactly what Ford wants to put out into the world, to keep their prospective customers happy. I'm amazed that one person managed to do all this. Why would Ford punish someone who *helped* the company? Ford should be giving Stig a bonus, a large one, for his efforts and to make up for the punishment so far.
As for whatever rules Stig may have violated, I'll end with this quote:
“Too many rules get in the way of leadership. They just put you in a box . . . . People set rules to keep from making decisions.” - Mike Krzyzewski
Sponsored