📈 Our 2021 Bronco Order Stats / Take Rates After 3K Submissions

[ChompSticks]

Fords actual orders are
27% are 2 doors
18 % are 7sp
50% Sasquatch
73% 4 door
40% I4
60%V6
and other numbers from fords conference call

About 125,000 converted Reservations means:
~34,000 2 doors
~91,000 4 doors
Of those
-50,000 are I4 (So we can gather that about 22,000 are manual and 28,0000 are automatic)
~75,000 are V6

~ 62,000 are Sasquatch

~ 88,000 are high trims??

Sponsored

 

[F OR D]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

I'd also add the 6g forum is ham. It's a lot of off-roaders, bronco lovers, ford fans, love lifts, etc. Not a bad thing you are just getting the vocal minority.

I mean it's all SAS, MT or 2.7, LUX and over 50k and that's not the normal/average consumer.

Real life there will be a shit ton of base-bd/2.3a/non-sas/mid level or lower broncos.

 

[irishdore]

If there was 0% for 72 months I think I would put down a reservation today (likely waiting MY22 or MY23).

Fortunately, Ford's financing arm is run independently of its car/truck/etc. arm. So, it's entirely possible they could offer that through Ford Finance. Nissan, Toyota, Honda and GM have all been running 72 month+ financing advertising (at least that is what I get ad-served frequently).

 

[Tricky Dick]

I see a lot of fat wallets and no love for soft tops.

 

[Tricky Dick]

18 % are 7sp

So the manual take rate here is lower than the general public? I recall many saying it would be skewed to a higher percentage here.

 

[Lowcountry Bronco]

So here's the rarest Bronco at the moment ...

Silver 2 door BB, manual trans, 2.3 standard pkg with no squatch. Hmmm...

 

[ChompSticks]

So the manual take rate here is lower than the general public? I recall many saying it would be skewed to a higher percentage here.

Yea was kinda of interesting to see. You would expect it to be higher, but I suspect a lot of enthusiast wanted a higher trim with the V6

 

[Corsair]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

There are parts of the country where making well over $100k is considered low income.

 

[Buckin Bronco]

So the manual take rate here is lower than the general public? I recall many saying it would be skewed to a higher percentage here.

Imagine what the manual take rate would be if it was offered with the V6.

 

[malt_liqueur]

Interesting how OBX is basically tied for 2nd and that Ford expects it to be the most popular for general retail purchases. For some reason I thought it would have been lower on an enthusiast site...don't ask me why, though.

I went with OBX because it was the lowest trim level that offered the 12" screen. I'm going to be a 2022MY so I'm hoping that changes. We shall see.

 

[Fordmanbob]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

Very good trade-in

 

[Hoofnmouth]

63.1 % will be ugly

 

[Fordmanbob]

Wow, 54% take rate on the top two trim levels. Adding in the 1st Edition we're up to 60+%. We seem to have a very prosperous group on the forum. As the old saying goes, "It's only cost a little more to go first class".

Retired teamster

 

[MN_OuterBanks]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

Wish I could say I was wealthy but alas I’m not. I have however have saved a bit and haven’t had a car payment for a while so I’ll deal with it.

Sponsored