📈 Our 2021 Bronco Order Stats / Take Rates After 3K Submissions

[WuNgUn]

Tell me again Ford, why there were production constraints on 2 doors and Wildtracks?

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[De Brus]

Three words: Ability to Sasquatch

One word actually: Sasquatchable

 

[JT58Bronc]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

 

[PowPow]

Interesting how OBX is basically tied for 2nd and that Ford expects it to be the most popular for general retail purchases. For some reason I thought it would have been lower on an enthusiast site...don't ask me why, though.

same. OBX was much higher on this list than I thought it would be.

 

[JesseS]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

DAMN!! Someone forgot to tell me I was wealthy!!!

 

[RoLyMa27]

I think that 2-door percentage surprised Ford! And nearly 50% opted for Lux...wow!

Surprised them how high or low??

 

[BadSquatch21]

Very interesting stats. I am surprised so few are going base and spending so much to get lux packages, Badlands, etc. I m getting base at 40K and that's a stretch for me as an average worker Bee. Spending over 40K seems crazy, unless you are independently wealthy or something.

Average new car price is over $40k now. Don't think you have to be independently wealthy to afford a $40k+ car.

 

[LSU Jonno]

Interesting how OBX is basically tied for 2nd and that Ford expects it to be the most popular for general retail purchases. For some reason I thought it would have been lower on an enthusiast site...don't ask me why, though.

If you wanted the cheapest vehicle that got you into a 12" screen, then you went OBX. I reserved an OBX...But after researching everything and figuring out what I really wanted, I ended up with a badlands.

 

[jasonkosi]

Tell me again Ford, why there were production constraints on 2 doors and Wildtracks?

I think Wildtrak is because of standard Sasquatch & 2.7. And 2 door because the take rate is higher than Ford expected

 

[Cheshire]

@Administrator

Can you please provide a spreadsheet with order detail, so us data lovers can poke around?

 

[BFizzy]

I was expecting a bigger uptake for the manual. Also, you guys are spending some money! I opted for the Big Bend, manual, signature LEDs, aux switches and rock rails with standard package. Decided to go cheap!

I got the same minus the switches and rails. Treat yoself!

 

[Wanted33]

Wow, 54% take rate on the top two trim levels. Adding in the 1st Edition we're up to 60+%. We seem to have a very prosperous group on the forum. As the old saying goes, "It's only cost a little more to go first class".

 

[irishdore]

Average new car price is over $40k now. Don't think you have to be independently wealthy to afford a $40k+ car.

And, add to that that most car companies now run 0% for 72 months or even some at 84 months. Long gone are the days of 48 month financing. (Assuming an individual finances and good or better credit).

 

[reidski29]

And, add to that that most car companies now run 0% for 72 months or even some at 84 months. Long gone are the days of 48 month financing. (Assuming an individual finances and good or better credit).

If there was 0% for 72 months I think I would put down a reservation today (likely waiting MY22 or MY23).

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