Ford offers employee pricing (below invoice) to all US customers April 3 through June 2 - "From America to America"

[BR_1992]

What now? I negotiated what seemed to be a good below-invoice deal, put deposit down, waiting patiently for car to get built. And now Ford announces "from America to America" employee pricing on everything. How likely is this to be lower than what I negotiated? It seems employee pricing is usually a take-it-or-leave-it thing, but is it always the lowest or are deals often negotiated lower?


Ford announcement page:

https://www.fromtheroad.ford.com/us...or-america-ford-employee-pricing-for-everyone


Article:

Ford Motor Company will offer employee pricing to all US shoppers: 'Handshake deal with every American'

The vehicle manufacturer called the new initiative a 'handshake deal with every American'

https://www.foxbusiness.com/markets...ll-u-s-shoppers-handshake-deal-every-american

April 3, 2025

U.S. shoppers will be able to save on Ford vehicles this spring through a new initiative called From America, For America.

American consumers will have access to Ford's employee pricing from April 3 through June 2.

This means customers will pay the same amount as Ford's workers, which is below the dealer invoice price, a spokesperson for the automobile manufacturer told Fox News Digital in an email.

"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement.

During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.

Electric vehicle shoppers through Ford's Power Promise will also receive a complimentary home charger and standard installation through June 30, according to the announcement.

Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch.

"For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs," Ford said in a statement. "Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American."

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[Ducati1098]

How likely is this to be lower than what I negotiated?

Unlikely. Ford’s employee pricing is barely below invoice.
So I guess it depends on how much under invoice you agreed to.

 

[BroncoChallenger]

Unlikely. Ford’s employee pricing is barely below invoice.
So I guess it depends on how much under invoice you agreed to.

You might be surprised...and it depends on what they are billing as 'employee' pricing. If they're saying everyone gets A/Z plan except on vehicles listed, then it's actually a pretty good deal for most vehicles.

But it looks like if you want certain vehicles like a Super Duty, you're SOL unless you have access to A/Z plan.

 

[Ducati1098]

You might be surprised...and it depends on what they are billing as 'employee' pricing. If they're saying everyone gets A/Z plan except on vehicles listed, then it's actually a pretty good deal for most vehicles.

But it looks like if you want certain vehicles like a Super Duty, you're SOL unless you have access to A/Z plan.

A plan is ~4.5% below invoice. On a 60k vehicle that’s only $2,700.

So like I mentioned, depending on how much under invoice OP’s original deal was, it’s likely not any/much better.

 

[Hdscreens]

It’s just moving numbers around while getting same result. It helps dealers out cause the discount loss for that portion amount isn’t taken by them.

 

[MadMan4BamaNATL]

Soooo, that nice shiny Braptor will be $92,000 instead of like $96K?

Or that lovely Stroppe will be $74,000 instead of $78K?

?? Well, Guess that works for something, but them still sure is some high prices. Wonder what the tariffs will ad to them there prices as well?

Will be curious to see how this all plays out.

Stay Pumped!

 

[flip]

Incentives can be used in conjunction with this program too. Dealers can choose to participate or not, the only real rule is the dealer can't sell it above A plan but can be less depending how aggressive they want to be. If they're drowning in a particular model they may get into some of the dealer cash to get rid of them.

Overall, I think this is a good move by leadership and for customers. GM and other mfgrs. were doing this years ago and Ford took the position giving this type of discount devalued the product. I disagreed with them then and am glad at least one marketing person in the crystal palace was ballsy enough to find a way to exploit the situation. I think price levels have increased too fast/often either due to input costs or greed so this will help some.

 

[PurpleBronco2.3]

Soooo, that nice shiny Braptor will be $92,000 instead of like $96K?

Or that lovely Stroppe will be $74,000 instead of $78K?

?? Well, Guess that works for something, but them still sure is some high prices. Wonder what the tariffs will ad to them there prices as well?

Will be curious to see how this all plays out.

Stay Pumped!

Doesn’t work on any Raptors*

 

[Area51BS]

They need to offer some low rates. Today’s average rate is too high for most potential buyers.

 

[MayhemMike]

“ Jeep discount, Toyota discount, customer cash, etc”. Broncos are advertised at a discount IF one qualifies for all the specific discounts. Bottom line, if I walk in to a dealer and want to purchase a Bronco at the ADVERTISED price then we have a deal. Once they balk because I don’t own a Jeep, Toyota, no longer active military etc , then I walk away.

 

[Roach]

Anyone know how Employee Pricing compares with X Plan Pricing, or is that an “it depends“ as well?

 

[bandityo]

I’m at a dealership now. Be careful. Ford took away other rebates. They said for example the badlands is now more expensive than yesterday. Depends on what the rebates were before that went away that were better than employee pricing.

 

[MadMan4BamaNATL]

Doesn’t work on any Raptors*

Well that settles it! Keeping my Bronco. Haven't been wanting to upgrade anyway. Only things I need now, can add to the one I own since she's been so good to me.

Just planning on the FP rack and new suspension; likely Fox and some billet UCAs from someone like ICON or Camburg. Other than that, she's loaded with all the off-road goodies I could need.

 

[vrtical]

darn I was hoping for a discount on my GTD allocation that I cant afford lol. We are looking at a 25 Maverick, but its not worth upgrading our scuby.

 

[jlockerwildtk]

People forget there are other discounts that could be bundled, like a discount from the company you work for, if you are coming from a jeep, first responders. I have had my 2024 Ford Bronco Wildtrak for 9 months now and love it. Someone that has a older 2021 Bronco, trade it in get a newer model with all the fixes done over the last 4 years. There are still 2024 Wildtrak's in dealer lots so you might do some wheeling and dealing with the dealer to get a sweet ride

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