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and another, is Ford Marketing brain dead or just tone deaf?
Ford to introduce new Bronco on O.J. Simpson's birthday
So what do people read, the OJ headline or the rest?
Yeah, sure, the believability of a marketing guy, laughable. Unless Ford believes getting free press in non-traditional automotive press like People outweighs the costs of riding the coattails of a murderer.Ford is introducing the Bronco as a challenge to Jeep in the fast-growing SUV segment
Ford's new Bronco will get a lot of attention, especially due to its debut date - July 9, O.J. Simpson's birthday.
In a statement to the Free Press, Ford's Mike Levine, Ford North America product communications manager, said Simpson's birthdate is "purely coincidental."
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