You are wording it a lot nicer than my thoughts on the sport. Ford is slapping the bronco name on a Subaru clone so they can say "look, we have a bronco under 30K...". Gives them room to charge more for the actual bronco. Why offer a basic base bronco when it would overlap in price with the sport?
I don't think they're being marketed to the same customers, much like someone that wanted an Escape isn't likely to cross shop an Expedition.
Just in general a ram similarly optioned is going to be less than an F-150. It’s less apparent in the light duty trucks but the HD trucks it’s a huge difference. It’s sort of apples to oranges since the F-150 does have such better light duty engines
Cars don’t just get offered at a discount because they’re new. The first year Bugatti Chiron is the same price as a second year because the manufacturer understands the capability and advertises it.
They made Escape more car like and sleek, whereas Bronco Sport will pick up where the old boxy Escapes left off, allowing Ford to attack the segment from two points.
If the brick is 7" long, and the Bronco's tire 35", how much will it cost to send the Bronco to Pluto?
Choice and Competition is the name of the game:
but if you look at the build sheet. It’s really only 4 trims.
Understand only 4 levels on a dealer build sheet. But for the average buyer going on the Jeep Builder site there are 13 different build configurations, which can be a bit confusing for a buyer.
working on a massive edit right now based on the “leak” today.
Bypass shocks like what’s on the raptors. has been included.HEY !!!! FirstOnRaceDay !!!!!!!!!!!!!! was just looking though it quick. might want to mention about the coilover thing in the suspension. I guess the discussion earlier has been forgotten about.
Thanks
I didn't go back through all the replys here and had it come up in another thread and just thought when seeing your recent post about updating thought I might give you the heads up.
I'm not saying it should be discounted for the first year. I'm saying if they wanna lure more prospective buyers, it wouldn't be the worst idea to undercut Jeep...regardless of whether it's the first year or 5th year. While not deal breakers for me, I know many even now that scoff at the IFS and the eco-boost engine options in a "serious" off-road vehicle. It is what it is. Maybe that attitude will change in time. Regardless, Jeeps are comically overpriced as far as I'm concerned but they've had little competition and no incentive to price them more affordably. Honestly, why would they... unless a competitor comes along with a superior product at a cheaper price? It'd be quite the coup if it turned out the Bronco was hardly a slouch and can be had for 2k (or whatever) less than a similarly equipped Jeep.
