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- #1
Yep, thats what I think.
Utilitarian, 4x4 SUVs are the pony car of this generation.
Jeep sold 240,000 Wranglers in 2018.
Ford jumped into a game that has only one competitor. The Ford Bronco is attracting 20 year olds to 70 year olds, off-roaders to mall crawlers, rednecks to yuppies to hipsters, and one more demo, the all-important one....women.
If they offer this thing with multiple different color combos, INCLUDING INTERIORS AND TOPS, they will sell hundreds of thousands of them a year because there will be a combo for every single demo.
There are people that have not even bought into this niche market yet because Jeep is the only offering and there are just too many of them. Now that demo has a choice, so they can get what they want and be different at the same time.
Utilitarian, 4x4 SUVs are the pony car of this generation.
Jeep sold 240,000 Wranglers in 2018.
Ford jumped into a game that has only one competitor. The Ford Bronco is attracting 20 year olds to 70 year olds, off-roaders to mall crawlers, rednecks to yuppies to hipsters, and one more demo, the all-important one....women.
If they offer this thing with multiple different color combos, INCLUDING INTERIORS AND TOPS, they will sell hundreds of thousands of them a year because there will be a combo for every single demo.
There are people that have not even bought into this niche market yet because Jeep is the only offering and there are just too many of them. Now that demo has a choice, so they can get what they want and be different at the same time.
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