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Build and Price for 2021 Bronco soon?

When will Price & Build Go Live?

  • 18th

  • 19th

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  • 21st

  • 22nd

  • 23rd

  • 24th

  • 25th

  • 26th

  • 27th

  • 28th

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  • Sept 1

  • Mid Sept

  • End Sept

  • Never


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Used2jeep

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Meanwhile there is a Ford employee pulling their hair out as they telecommute and have 37 known action items on the coding of B&P they have to fix by Friday to avoid the coming shit show.
Then they'll say "How about a game of ping pong?" to their coworkers.
 

Used2jeep

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My brothers father-in-laws cousins aunts sister works for Ford and confirmed it will be out by September. But still trying to get a source confirmation for you good folks on this thread, so bear with me.

Ford Bronco Build and Price for 2021 Bronco soon? giphy
Thank you Simone.
 

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Used2jeep

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Mcfly

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Ha-I can't believe we're dissecting the significance of how many times "very" is used but I digress and will indulge. Given two usages of the word, my guess is some time tomorrow, after the embargo is lifted. ?
Makes sense. An embargo allows a company’s PR/marketing department to get out their official materials prior to any third party that was privy to some of it. Question is, what are they wanting to officially release before these others start talking (. Ford employees and others on these “ride alongs”)? My guess is the build and price tool, specifically options/packages unannounced at the reveal...a second reveal of sorts.

So, Build and Price makes sense to come out before an “embargo” is lifted... which is tomorrow.
 

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MJJ

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They should send reservation holders a password for the first seven days. Otherwise this thing will be overwhelmed by many that don’t even have a reservation.
 

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Makes sense. An embargo allows a company’s PR/marketing department to get out their official materials prior to any third party that was privy to some of it. Question is, what are they wanting to officially release before these others start talking (. Ford employees and others on these “ride alongs”)? My guess is the build and price tool, specifically options/packages unannounced at the reveal...a second reveal of sorts.

So, Build and Price makes sense to come out before an “embargo” is lifted... which is tomorrow.
The embargo could also be so that all the outlets could have a chance to check out the Bronco and get their write ups/videos done. There was probably a lot of cleaning involved between different groups.
 

NM_21Bronco

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They should send reservation holders a password for the first seven days. Otherwise this thing will be overwhelmed by many that don’t even have a reservation.
I'm being optimistic that only the people of this forum and a handful outside of here are obsessing over it and it won't crash
 

Bronc-O

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Makes sense. An embargo allows a company’s PR/marketing department to get out their official materials prior to any third party that was privy to some of it. Question is, what are they wanting to officially release before these others start talking (. Ford employees and others on these “ride alongs”)? My guess is the build and price tool, specifically options/packages unannounced at the reveal...a second reveal of sorts.

So, Build and Price makes sense to come out before an “embargo” is lifted... which is tomorrow.
There's plenty still to reveal, such as package pricing,stand alone options, real shots of actual available interiors, available accessories.
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