Dealer Markups on 2024 Bronco Raptors

[timrobporter]

Hi folks,

I’m expecting my 2024 BRaptor to arrive at my dealership any day now. Curious as to what markup everyone has agreed to if at all. Hoping to negotiate mine down and hoping to get some honest feedback.

Sponsored

 

[RagnarKon]

Well... typically you would negotiate a price BEFORE you order the Bronco Raptor, not after it arrives. But we'll just ignore that part and move on.

Just recently we've started to see several brand-new 2023s slightly below MSRP—the most I saw was $2,900 below MSRP. I don't know if I would consider that the norm for all Bronco Raptors though, that is likely just dealers trying to burn through their remaining 2023 stock before the 2024 units start arriving. But the fact that Bronco Raptors are sitting on dealer lots means you shouldn't have to pay more than MSRP for a 2024.

 

[timrobporter]

Dealers had all the leverage back in August. I even had a hard time getting a dealer to agree to put the order in for me. But regardless, I have the leverage now and didn’t put any money down to order it and I knew the prices would come down so here we are.

 

[RAR13]

MSRP unless it is shelter green (new color rage). Unless you are stuck on that specific Braptor, you will have your choice of a 24 in the next 3-4 months from across the nation at under MSRP. The late 23s are selling at invoice.

 

[thenewjs]

I’ve seen multiple Bronco Raptors go for less than MSRP.

 

[Agswin]

I was just offered a Shelter Green 2024 for MSRP. Not the build I want so I will most likely pass but the days of ADM are dwindling

 

[Missy]

I want a Braptor so bad, so hearing they will come in under MSRP is good news! I have patience! I may have to start shopping and just watching and jump when I find a good deal! Thanks for the info in the comments!

 

[swooshdave]

Damerow Ford in Beaverton, Oregon had a Braptor on the lot with a $50k markup just a few weeks ago. Have to take my Bronco in for service. I’ll see what it is today.

 

[jlee504]

yep I got mine at $3000 off about two months ago...so I imagine invoice or better now

 

[CarGuy]

I’m seeing ‘23s slightly below MSRP by me.

 

[archer87]

There is no reason to pay ADM anymore. When I drive around town I see Broncos on every lot, and there seems to be no shortage of Bronco Raptors either.

Plus, if you ordered it you shouldn't be paying ADM at all either.

If a dealer tried to put ADM on a sale to me today I'd laugh in his face and drive five miles to the next dealership and buy it there.

 

[AK007]

This one is 3k off
https://www.fordofhagerstown.com/new/Ford/2023-Ford-Bronco-e4a605bf0a0e094a41d7813f8a9438e0.htm

They were asking for a market adjustment on both the white and black Braptor, they've been sitting on them for a while so they dropped 3k off MSRP on the black one.. The white is at MSRP or still has "market adjustment" on top of the price last I saw. They want you to inquire to get the price.

 

[vrtical]

23s are definitely better prices since 24s are hitting, but its hard to gauge whats under MSRP when they moved $17k in one model year. As long as you think your getting a deal.

 

[DUSTYcazOREGON]

Dealers had all the leverage back in August. I even had a hard time getting a dealer to agree to put the order in for me. But regardless, I have the leverage now and didn’t put any money down to order it and I knew the prices would come down so here we are.

Around here...MSRP now. But with no money down, you will be lucky if they don't sell it out from underneath you. Hopefully you have a signed contract (not just an order sheet) that it is yours.

 

[timrobporter]

Yeah I basically have an email, not a signed contract but I’m not too worried about them selling it. There seem to be plenty of 2023s to choose from that are very close to what I ordered. The only difference between the 2023 and 2024 seems to be the brightness of the fog lights which isn’t really a big deal.

Sponsored