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Dealership prices dropping?

KEM IA

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So here in little old Iowa this 2023 Bronco Badlands is $58,615. Seems like a good price but of course there is interest rate loan and it's a bronco with a hard top that could have problems that Ford won't touch lol.

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Yeti-X

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That does seem like a good price but like you mentioned you better have cash with the interest rates now
 

Jimbob007

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The interest rates are why I refinanced mine with a credit union after 2 payments
 
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KEM IA

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Joez60421

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So here in little old Iowa this 2023 Bronco Badlands is $58,615. Seems like a good price but of course there is interest rate loan and it's a bronco with a hard top that could have problems that Ford won't touch lol.

Ford Bronco Dealership prices dropping? reading-newspaper-richard-williams
I noticed they just listed the MSRP. Not what they are asking for it. Hard to see, but looks like the GMC next to it has an actual price listed.
 

Yeti-X

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I noticed they just listed the MSRP. Not what they are asking for it. Hard to see, but looks like the GMC next to it has an actual price listed.
Ahh good point MSRP is or could be different than asking price good catch
 

Bestdayever

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From their website.. I am not wanting to appear negative. It looks like another piece of paper attached to the front passenger window. ADM or unwanted dealer add-ons?
Ford Bronco Dealership prices dropping? 1679846112011
 

Grumpy

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Ford Bronco Dealership prices dropping? Screenshot_20230326-120943
 

Jhopkinson

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I think it all depends on location, but more dealers in my area are selling at MSRP now. Some are holding out for the long dollar but demand for people willing to pay ADM appears to be dropping.
 

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KompressorV12

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Lol. Paying to advertise a high trim Sasquatch hard top bronco for MSRP? You know better
 

tock13

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In my neck of the woods the prices are not dropping much. Local dealer moved ADM from $12k to $10k on everyhting but stock 4dr BB manual and 4dr OBX. Those they dropped from $10k to $5k over MSRP. It seems like all the dealers in the area have at least a few stripper BB and OBX on lots.

They are still selling pretty fast in my town it looks like . When I was in the dealership going over my order yesterday I saw 2 OBX and a BB get sold and a midly ticked off gentleman who was in earlier, went home to get the wife to test drive and the Bronco was sold already when he got back.
 

BroncoAZ

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My local dealer had a 2 door Badlands SAS Lux 7MT marked with $10K ADM and a 4 door Black Diamond 7MT soft top marked with $2500 ADM last week. Automatics would probably be higher. They had four 7MT Broncos on the lot.
 

KompressorV12

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Here in the PNW used high trimmed broncos are going for $10-$15k over MSRP with up to 20,000 miles on them. They’re not getting that. But they’re trying.

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Riverjeep

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Lol. Paying to advertise a high trim Sasquatch hard top bronco for MSRP? You know better
Normally I would agree with you but take a look at the window sticker. It is only a mid package, navigation removal, led light removal, sub woofer delete, not sure I would call it highly optioned anymore.

https://www.windowsticker.forddirect.com/windowsticker.pdf?token=v4I2kRMGdy0/h0UisL5zeKXzChFGNk0FlqJCpUCjzFjYhpgn32Pu4YRQPm2Yz0xun9Tas5rJCFaG3EgqtjmaLTKU5lN9BeRJjER+wr7sqQTHOY6bHIIzdKQIdfJw3waWG65J0tqxNBNKA/fWhejE6ziCjjyCq8aFusA7k7H1IC8=&cs:eek:='windowsticker'&cguid=SH-34948fcc-23d5-834e-a59d-c50f781573d7
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