Filson Bronco Teasers (UPDATED With Full Vehicle Preview!)

[Rick Astley]

Not sure about your budget but I think that good stuff will be some serious $$$. I am depending on the aftermarket to supply us with some half cab options and rack options. I will make my own Filson and call it Wilson.

Just going to put this here for you....

I've checked in with numerous friends and colleagues and nobody has heard of them.. so I am just curious why Ford is partnering with a no-name company with such poor brand recognition? Is there something I'm missing here?

I never heard of em either. I buy and use the shit out of Patagonia stuff though, and ArcTeryx, and by the looks of things this Filson doesn’t hold a candle in comparison. For a rugged car accessories package, yea I can see that.

Lifetime NW native here. Filson wasn't a brand we had in our house growing up. My grandfather did railroad line prospecting and gold prospecting in the Yukon and Klondike during the 50's and 60's. Then when transitioning to Boeing he would regularly test materials in remote areas of Alaska. He swore by Hudson's Bay "point" blankets exclusively, and their clothes or Pendleton was also acceptable if you had to skimp on price a little bit.

He had multiple co-workers and/or friends perish on these trips which he always attributed it to clothing/blankets/gear not being up to the task. (he never went into what gear they had exactly)

Filson is below that in terms of extreme environment capabilities. It's a Lumbersexual brand when compared to extreme outdoors offerings from others (we're talking when wool was the best/only material for such things, obviously the tech of outdoor gear now is a rocket ship compared to the old wool offerings). Mostly now with modern tech it's a quality lifestyle brand of gear.

That being said, totally not bagging on this quality brand! They have a clear marketplace and do it with high quality products for the discerning individual.

I have no doubt it would be an expensive offering from Ford if Filson made gear for a model. And I would love to pay extra for the Forest Service Green paint job, especially on a 2-door that would look excellent!

The green sticky notes are frankly a better color than some that are being offered on Bronco! (Black, dark metallic, Concrete Gray, blue gray, light metallic, white...... Seriously? 6 grayscale(ish) colors for your product launch?

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[RedDawg]

It'll probably be a USFS/Filson rescue vehicle concept, so they put Bronco backwards on the vehicle like Ambulance's have so you can read it in a rear-view mirror.

Not for sale - But coming to a National Forest near you!

 

[King Dusty]

Exposed rear cargo area looks to have large tool box / tool system mounted to square tank.

 

[stainlesssteve]

Just occurred to me that this is the modern equivalent of the Eddie Bauer edition Broncos. EB also a Seattle based company.

 

[bronc'o]

Omg is that a green color below the grill? Me wanty

Yep... same here

 

[jimmyt75]

Just saw this on instagram

 

[ATLBronco75]

Anyone else tired of seeing that winch on every concept?

 

[aj_benedetto]

Service Green might just be the color.

 

[Studawg]

No offense, if you haven't heard of Filson then you might need to step up your game when it comes to high quality clothing. Yeah, it isn't a huge brand to say mall shoppers who might favor Gap or Banana Republic, but not what I'd call an unknown brand. Just a brand that is a bit more targeted to outdoorsy types looking for the highest quality clothing.

Yeah Im from South Carolina and I had heard of and own a Filson shirt. Nice shade of green just like that FS shirt. Its one of my favorite shirts actually. Uncle gave it to me for a Christmas present, have had it for many years.

 

[618TRVLWILD]

That interior is really awesome! Shame never see the light of day but in one vehicle! Plus I couldn't afford the upgrade so guess wouldn't matter! ?

I do however remember seeing the carhartt colab truck in Chicago. Was also very cool!

 

[FourHorses]

Service Green color samples:

 

[bronc'o]

Green utility... pickup to compete with Gladiator? Makes sense to me.

 

[AK SNO RIDER]

Kind of feels like us reservation holders are getting screwed out of some good stuff that late adopters will be able to get

This x100. Ford knows exactly what they are doing though. It's entirely deliberate. The number of people who feel cheated will be outweighed by the number of people who will just trade their '21 in for the newest trim. This is nothing new for Ford.

 

[Designkid]

Want a tumbler to match your "Filson" Bronco? Amazon has it, haha

https://www.amazon.com/Bronco-Tumbl...8JFE7G247KW&psc=1&refRID=J037SMYC88JFE7G247KW

 

[Beach_Bum]

Want a tumbler to match your "Filson" Bronco? Amazon has it, haha

https://www.amazon.com/Bronco-Tumbl...8JFE7G247KW&psc=1&refRID=J037SMYC88JFE7G247KW

Buy a bunch of those tumblers and create your own Filson sticker. Rebrand them and sell them on eBay for $100/each.

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