Ford Hires Doug Field (Previously with Apple and Tesla) as Chief Advanced Technology and Embedded Systems Officer

NotaJeep

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This is kind of a big deal.
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https://www.freep.com/story/money/cars/ford/2021/09/07/ford-hires-doug-field/5758748001/
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Ford Motor Co. hires Doug Field, a top executive with experience at Apple, Tesla

Doug Field, former vice president of special projects at Apple, has accepted a key position at Ford Motor Co., the automaker announced Tuesday.

Before working at Apple, Field was senior vice president of engineering at Tesla, where he led the development of the Model 3, according to his company biography provided by Ford.

Field becomes chief advanced technology and embedded systems officer at Ford, effective immediately. He will report directly to Ford CEO Jim Farley.

“Doug is one of the world’s most respected engineering and product design leaders and has been a driving force behind breakthrough products across auto, tech and mobility,” Farley said in a statement.

“His talent and commitment to innovation that improves customers’ lives will be invaluable as we build out our Ford+ plan to deliver awesome products, always-on customer relationships and ever-improving user experiences," Farley said. "We are thrilled Doug chose to join Ford and help write the next amazing chapter of this great company.”

A company news release said Field will "lead Ford's embedded software and hardware organization, driving the design, development and implementation of the Blue Oval Intelligence tech stack for Ford, Lincoln and Ford Pro products."

Field and his team will be "responsible for delivering seamless, delightful and always-on experiences, carrying responsibility for infotainment, navigation, driver-assist technology, connected services and vehicle cybersecurity," Ford said.

His team will develop and deliver "scalable technology platforms to be deployed across Ford global products, leads the relationships with key technology partners and Ford’s digital developer ecosystem, and is responsible for Ford Power-Up over-the-air updates which deliver new experiences, improve quality and reduce costs," Ford said in its news release.

Coming home to Detroit

Prior to Apple and Tesla, Field was the first employee and vice president of design and engineering at Segway.

His role at Ford marks a return to where he began his career as a development engineer from 1987 to 1993, Ford said.

Field earned a bachelor’s degree in mechanical engineering at Purdue University. After that, he earned dual master's degrees in engineering and management science at the Massachusetts Institute of Technology.

“I’m thrilled to be joining Ford as it embraces a transition to a new, complex and fascinating period in the auto industry,” Field said in a statement. “It will be a privilege to help Ford deliver a new generation of experiences built on the shift to electrification, software and digital experiences, and autonomy. I’m committed to helping the team make those experiences seamless, delightful and continually advancing over time.”

'Common principles'

Field will work with Hau Thai-Tang, Ford’s chief product platform and operations officer, on upcoming projects.

“I’m grateful for the opportunity to help the team build the next generation of iconic Ford vehicles and prepare Ford for the next hundred years," Field said.

“There is a set of common principles that unite companies building world-changing products,” he said.

“A fundamentals approach to engineering, grounded in physics. A relentless pursuit of excellence in everything they do. An integrated way of thinking about all the disciplines that come together when developing new products. And a sensitivity to design, and why customers fall in love with products and brands," Field said. "I am lucky enough to have worked in teams and companies that embody these principles, and I know they will be a part of building great products and experiences at Ford.”
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I used to work for this guy at Telsa, all BS, no substance. He was chased out of Tesla after overpromising one to many times and getting caught with his pants around his ankles. He made 3 years of my life absolute hell on the Model 3 launch because he refused to listen to his engineering teams on timelines. Everything from design timeslines, to tooling timelines, to material sourcing timelines, he ALWAYS knew better. This is BAD news for Ford and any Ford fans. "Engineering grounded in physics" was his BS buzz line back then and what it really means is lets reinvent every single freaking wheel, and then when that fails, we go back to the tried and true but now with half the budget and half the time.
 

RoLyMa27

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I used to work for this guy at Telsa, all BS, no substance. He was chased out of Tesla after overpromising one to many times and getting caught with his pants around his ankles. He made 3 years of my life absolute hell on the Model 3 launch because he refused to listen to his engineering teams on timelines. Everything from design timeslines, to tooling timelines, to material sourcing timelines, he ALWAYS knew better. This is BAD news for Ford and any Ford fans. "Engineering grounded in physics" was his BS buzz line back then and what it really means is lets reinvent every single freaking wheel, and then when that fails, we go back to the tried and true but now with half the budget and half the time.
Well then, PLEASE Ford, keep this guy away from the Bronco!!!
B.S. = Bullshit; M.S. = More shit; PHD = Piled higher and deeper!
 

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I was about to ask if he communicates.....thanks to PDR above, sadly sounds like he might fit right in at Ford. Over promise, say little...lock yourself away.
 
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