HOLY WOW! $91,570 for a Bronco Heritage Limited

[indio22]

Has anyone reached out to the dealer and they are actually asking this much. When my wife picked up hers it was online for more than MSRP, but she got it for nearly $10k under MSRP.

Yep the dealer will first be trying to land a whale with that initial high-ball offer. When I showed up to buy a new Kia economy car for my family, they wanted 21k. Five hours later I drove home in our new 14k vehicle.

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[thenewjs]

When you say, "My wife picked up hers," exactly what did she get for $10K under MSRP? If it was a new Bronco, that would be the best deal I've ever heard of anywhere.

2023 2 DOOR BADLANDS, LUX, SAS, AZURE GREY

 

[timhood]

2023 2 DOOR BADLANDS, LUX, SAS, AZURE GREY

Did that include buying the Raptor first?

 

[thenewjs]

Did that include buying the Raptor first?

I GOT THE BRAPTOR FOR $75K. Dealer was at MSRP for GT holders on BRaptors. Eventhough it hit their site at $120k before they pulled it from the site cause they kept getting calls.

 

[BenderSquatch]

New 2023 Ford Bronco For Sale at Long-Lewis Ford of the Shoals | VIN: 1FMDE4EP1PLA60258 (longlewisford.com)
$91,570
Are they making them out of gold now! HOLY SHLIT!

Damn, Alabama folks are loaded!

 

[wanna1]

I love to see these! It makes it easy to spot the unscrupulous dealers so I can advise people to avoid them at all costs.

 

[BigBendBW]

The Limited is actually a loaded out Badlands with Sasquatch, the standard is BB based which was a bargain for what it offered with private offer and price protection.

Completely agree…the standard HE is by far the best value build at the moment. Squared off fender flares AND the MOD top so many have been waiting for. Can’t spec out a BB or any other trim for what this comes with and it also has steel bumpers unlike the OBX.

 

[5GENIDN]

Doesn't even have the squared off fenders. How can that be? That's one of the favored features of the Heritage.

I am assuming that comment is tonge in cheek because you do understand that AI rendering it the same for every single bronco to show before dealer photos... Right? Even all the Heritage models (just like this Heritage limited) show in that AI rendering with round fenders....

 

[5GENIDN]

Things/pricing is obviously geographical.... Here anything on the lot still has an ADM... Dealers selling at MSRP have nothing on the lot. (or at least not for very long).

 

[BigBendBW]

Completely agree…the standard HE is by far the best value build at the moment. Squared off fender flares AND the MOD top so many have been waiting for. Can’t spec out a BB or any other trim for what this comes with and it also has steel bumpers unlike the OBX.

And SAS is STANDARD on the HE.

 

[Imaginary Friend]

Completely agree…the standard HE is by far the best value build at the moment. Squared off fender flares AND the MOD top so many have been waiting for. Can’t spec out a BB or any other trim for what this comes with and it also has steel bumpers unlike the OBX.

Agreed. My only wish with the HE is that there would be a choice between the existing white accents and an option for black.

 

[Lowcountry Bronco]

Agreed. My only wish with the HE is that there would be a choice between the existing white accents and an option for black.

You'll have to go back a little in time when the mules were running around for examples. I don't know if Ford will ever offer a "Midnight" Heritage package but it looked good.

https://fordauthority.com/2022/07/2...age-edition-two-door-spied-with-minimal-camo/

 

[65CarryAll]

I am assuming that comment is tonge in cheek because you do understand that AI rendering it the same for every single bronco to show before dealer photos... Right? Even all the Heritage models (just like this Heritage limited) show in that AI rendering with round fenders....

AI doesn't matter. On Ford's build site the AI rendering always shows the proper fenders. The dealer even printed it out and gave it to me when I ordered one. Where ever this posting is coming from is cut rate and sloppy. Then to add an outrageous price on top of an inaccurately presented vehicle is the height of audacity.

 

[Surfnbike]

I too wish that Ford would offer a blacked out HE option. The white just doesn't do it for me personally. Love those wheels in black.

 

[lil_mule_4x4]

I just rebuilt my Badlands on the Build & Price and due to price increases twice each year my same build is now $7K higher even with no ADM. I'm glad that I got mine when I did. Price protection helped also.

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