New Ford Bronco Crew-Cab Pickup Being Fast-Tracked To Take On The Jeep Gladiator: Report

mC.242

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My question is why - isn't the Gladiator somewhat of a disappointment in terms of sales?
 

kairo

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mC.242

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Price could be a reason. I went and looked at them when they came out, and the Rubicons were like $68k before TTL
Yeah could be - they were the only model still getting significant discounts after the employee pricing deal ended. But I think the real issue is when compared to a Tacoma who would buy the Gladiator unless you really wanted an open top?
 

GetBucked

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Can we just buckle down and worry about the 10s of thousands of reservations that are stacking up for the regular Broncos, before we start hinting at the next generation models??? too much to ask? ?‍♂
 

kairo

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Yeah could be - they were the only model still getting significant discounts after the employee pricing deal ended. But I think the real issue is when compared to a Tacoma who would buy the Gladiator unless you really wanted an open top?
Agreed. For what I paid for my Tacoma out the door ($42k) I could put a small lift, add lockers, onboard air, new tires, and not even come close to the rubicons MSRP
 

kairo

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Can we just buckle down and worry about the 10s of thousands of reservations that are stacking up for the regular Broncos, before we start hinting at the next generation models??? too much to ask? ?‍♂
That's why there's different forums...If you don't want to discuss the possibility of a pickup truck, there's plenty of other forums to check out.
 

Axe

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What exactly does one do with a novelty bed such as this? Laundry runs?
 

Squatch

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Gladiators look as good as Pontiac Aztecs...I don't get how we have that many people in this country with bad taste, but I have been to Wal-Mart.
 

MaverickMan

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What exactly does one do with a novelty bed such as this? Laundry runs?
I could deal with the bedsize if it was a 2 door extended cab and the payload was as much as my comanche at 2200#. Can still haul logs, gravel, blocks, and do dump runs.
 

Fuzion2Bronco

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My question is why - isn't the Gladiator somewhat of a disappointment in terms of sales?
In my Town someone Traded a 2020 Rubicon Trim Gladiator - $54k less than 4000 miles ODO already, saw that in a BMW Used Lot.
 

Blackandbluebronco

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I think if they can keep the high window body line on a bronco truck online with the top of the bed it would look great with the to off because of the frameless windows. I was really gunning for a gladiator before it came out and then finally saw it and it just turned me off with mainly how it looked with it’s top off. I like the boxy look of the bronco that’s rendered but make it a dual action tailgate like the ridgeline. But I’m a fan of the pickup. Have the ranger be their less adventurous Line and and let the broncup live!
 

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