No Promotional Video For Bronco At The Rubicon Trail?

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hum-vee4us

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On Bronco Nation there's a couple official promotional videos showing Broncos in Moab. However, they actually tested the Broncos before Moab on the Rubicon trail yet there's no promotional videos showing the Broncos on the Rubicon. They did have to take most of the bypasses? Were they not able to complete the Rubicon?
 

NateL

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It’s possible that:
a) no one or no one was allowed to video all that much
b) they realized people wanted to see that shit, but they’d already moved on
 

Gene Dios

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I think it's easy to think about Ford as this massive corporate entity that should have everything thought out, synced up, and ready to execute a step by step master plan. In reality the Bronco Nation team is probably a relatively small group of marketing, tech, and social media people that is entirely separate and detached from the workings of the engineering and analytics people that are tasked with driving and testing these things. It's a classic Product vs Marketing dynamic IMO. Just a guess 😁
 

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