Dealer markup?

[SpursFan]

My local dealer (Southeast Texas) just told me their ADM is $5K on the Sport and $15K on the Bronco. Looks like I'm finding a new local dealer.

That not a dealer, find a real one. They won't sell a single one of those at that price.

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[bbq4133]

I'm e-mailing my dealer and will hopefully get a good answer and not have to call and switch around.

 

[eBronco]

I asked mine again and this is the answer:

"Remember if you don't like the price your $100 is refundable. As of now I have NO pricing information. It has not been released to us yet."

So how does one go about switching your reservation to another dealer? That was an obnoxious response. I have one of 3500 First Editions. Not gonna just walk away from it and let them sell it at a huge markup to someone else.

Buy yourself 100 shares of Ford. By the time your FE comes in, voila, X-Plan pricing.

 

[High Proof]

You sure can switch dealers. I'm not sure where you are located but a dealer near me is offering $1000 off invoice pricing o. All trims. https://www.grangerford.com/new-ford-bronco.html

Its probably worth your while to give them a call. Ford is going to let dealers set pricing just like on the MACHE

I am in Florida but I would travel to Des Moines for my Bronco before I would pay ADM Locally.

 

[EvlNvrDys]

Buy yourself 500 shares of Ford. By the time your FE comes in, voila, X-Plan pricing.

@ $6.34 a pop that may cost a few bucks... Yeah I bought my 10 shares yesterday just for the fun of it.

Do like I did, Mustang Club of America $25 membership, x-plan pricing in 60 days.

 

[eBronco]

@ $6.34 a pop that may cost a few bucks... Yeah I bought my 10 shares yesterday just for the fun of it.

Do like I did, Mustang Club of America $25 membership, x-plan pricing in 60 days.

Buy the time the Bronco is delivered, I think F will be twice what it is today. New F-150 and new Bronco will drive sales big time. At least I don't think you will lose anything so it is an easy way to ge the X-plan (hold the shares at least 6 months).

 

[BoneyRoads]

Buy yourself 500 shares of Ford. By the time your FE comes in, voila, X-Plan pricing.

Did it go up to 500? I thought it was 100 shares for 6 months

 

[bbq4133]

Has anyone successfully changed the dealer on their reservation yet?

 

[jaruss01]

My dealer called me. I asked the question as well.

The response was really wishy washy (because they just dont know). But better than an absolute - yes. He said if I am not getting a "raptor" esque version, he isnt expecting a mark up, because it is less of an extreme/unique car. But there is no way to say for certain if an Outerbanks would have a mark-up, especially given that this will likely be a full year out, with much demand being met with pre-orders during that long window of time.

 

[bbq4133]

My dealer called me. I asked the question as well.

The response was really wishy washy (because they just dont know). But better than an absolute - yes. He said if I am not getting a "raptor" esque version, he isnt expecting a mark up, because it is less of an extreme/unique car. But there is no way to say for certain if an Outerbanks would have a mark-up, especially given that this will likely be a full year out, with much demand being met with pre-orders during that long window of time.

If I had to wager a guess, the First Editions will get one and the others will be more of a grab bag?

 

[BroncoFanBoy]

I am in Florida but I would travel to Des Moines for my Bronco before I would pay ADM Locally.

That’s a great find, or at least a great negotiating tool to use at your local dealership. Anyone have an idea on the typical gap between invoice and msrp on ford vehicles?

 

[wolfman064]

Here's what I don't understand. I understand why some dealers will attempt to price something on the lot with ADM. Think 2018 - park a shiny new Raptor on the lot, and someone will pay what they are asking for. However in this instance, we've placed reservations, and are effectively telling Ford where we would like our Broncos directed. It's not like the dealer can sell the Bronco we have reserved to someone else willing to pay more. If we move our reservation elsewhere, they will lose the sale. They aren't making a sale out of inventory - they are selling a reserved car ordered direct through Ford. So charging ADM on reserved Broncos seems counter-intuitive to me.

Of course, unless someone is willing to pay it.

 

[79Bronco-iowa]

That’s a great find, or at least a great negotiating tool to use at your local dealership. Anyone have an idea on the typical gap between invoice and msrp on ford vehicles?

The dealer offering $1000 under invoice showed me an invoice example from a $45,000 Ranger. There was $1800 markup so a total of a little under $3000 discount with $1000 below invoice.

 

[tyrobronco]

The dealership that I would like to use advertises "No Dealer Fees" as a big part of doing business with them. It is everywhere in their advertising and has been for years.

I'm confident the worst I'll do is MSRP.

 

[High Proof]

Here's what I don't understand. I understand why some dealers will attempt to price something on the lot with ADM. Think 2018 - park a shiny new Raptor on the lot, and someone will pay what they are asking for. However in this instance, we've placed reservations, and are effectively telling Ford where we would like our Broncos directed. It's not like the dealer can sell the Bronco we have reserved to someone else willing to pay more. If we move our reservation elsewhere, they will lose the sale. They aren't making a sale out of inventory - they are selling a reserved car ordered direct through Ford. So charging ADM on reserved Broncos seems counter-intuitive to me.

Of course, unless someone is willing to pay it.

Ding Ding Ding! As long as we can switch our reservations, that is. Otherwise they have us.

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