Lowcountry Bronco

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I know you mean well but if dealers act this way and see a potental $10k+ profit in their pocket all you're going to get is this ...

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My local dealer way back when told me the price was going to be the price when I asked about ADM and that was enough to have me move my reservation to Granger. Wish everyone well if your dealer is treating you that same way. I'll sign your petitions, leave bad reviews about how they cheated you but at the end of the day they don't care.
 

JoJowick

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I live in SC not to far from last weeks fiasco👀 hoping word on the Street thru the grapevine has reached the appropriate ears! Looking at a November delivery. A little nervous, not going to lie. All positive energy til “D” day. Thanks for the words of wisdom😏
 

WatchYourSix

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Will Ford support us when we call the customer service line and request order transfer to another dealership. Since we have to authorize the reorder, what happens if we don’t? Does the order sit unfulfilled? Or can the dealership at some point order your Bronco and sell it as an abandoned order? Lots of questions…..not a lot of answers yet.
That's the real question. Hopefully Ford allows REAL transfers, as opposed to creating new reservations with retroactive timestamps to match your original one, as this will allow the old dealer to keep your original Bronco order. Several people on the forum had this done for reservations that were converted without their consent but if this is the way Ford plans to "transfer" reservations, and enough people do it, we're talking about thousands of Broncos being added to the mix, causing further delivery delays..but Ford wouldn't do that to us, right...? Right?!
 

MayhemMike

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Contacted Ford directly concerning the supposed upcoming MY 22 order. I am an August 2020 reservation that decided to wait until MY 22 based on Ford’s information. During the phone call I asked about changing dealers ( trying to gather any and all leverage for my order and price agreement). The rep advised I can change dealers once the ordering opens. She went on to say, “ be sure of your dealer choice because we are receiving complaints from customers stating dealers are marking up orders once delivery arrives. “. I asked how a signed order contract with an agreed price could be negated. She stated” the vehicle you ordered technically belongs to the dealership. They purchase the vehicle and then sell it to you at whatever price is agreed upon. “ And there it is.
 

Oceannomad

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I hate to have to follow this thread but it seems like it’ll be in my best interest to do so because I haven’t picked up my bronco yet. Greedy dealers have gotten more greedy
 

WyoBronc

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That's the real question. Hopefully Ford allows REAL transfers, as opposed to creating new reservations with retroactive timestamps to match your original one, as this will allow the old dealer to keep your original Bronco order. Several people on the forum had this done for reservations that were converted without their consent but if this is the way Ford plans to "transfer" reservations, and enough people do it, we're talking about thousands of Broncos being added to the mix, causing further delivery delays..but Ford wouldn't do that to us, right...? Right?!
Right, Ford may have outsmarted themselves. They created a process that makes it easy for customer to switch from dealers like Granger who Ford screwed over with their creative allocation formula, but that same process should makes it easier to move to another dealership, or even to Granger if you have an early reservation. So if that’s the case, and you don’t hear a price you like at reorder….your threat to transfer your reorder reservation to another dealership might be just the ticket to get them to come off an ADM and be content with MSRP. Of course they will then focus on screwing you on your trade in, but we’re used to that game. If you have an early reservation, there may yet be some hold cards that you can play. I’m fortunate enough to have a first 10 minute reservation and a #1 allocation, and an abandoned order BB Bronco in my driveway, so I’ll have little tolerance for dealer games. Not when there’s honest dealers out there like Zach at Granger.
 
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WatchYourSix

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Right, Ford may have outsmarted themselves. They created a process that makes it easy for customer to switch from dealers like Granger who Ford screwed over with their creative allocation formula, but that same process should makes it easier to move to another dealership, or even to Granger if you have an early reservation. So if that’s the case, and you don’t hear a price you like at reorder….your threat to transfer your reorder reservation to another dealership might be just the ticket to get them to come off an ADM and be content with MSRP. Of course they will then focus on screwing you on your trade in, but we’re used to that game. If you have early reservation, there may yet be some hold cards that you can play. I’m fortunate enough to have a first 10 minute reservation and a #1 allocation, and an abandoned order BB Bronco in my driveway, so I’ll have little tolerance for dealer games. Not when there’s honest dealers out there like Zach at Granger.
Exactly. Hopefully it will be a true transfer, giving buyers the power to negotiate or walk. Thankfully, I got a VIN the last round of scheduling but fingers crossed for those getting a 2022.
 
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BlueBronco

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Please try to stay on topic. I intended this thread to be a resource for those facing the ADM issue without having to wade through irrelevant posts. There are plenty of other places to discuss transferring a reservation to another dealership.
 

WyoBronc

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Please try to stay on topic. I intended this thread to be a resource for those facing the ADM issue without having to wade through irrelevant posts. There are plenty of other places to discuss transferring a reservation to another dealership.
Seems to be relevant. What are the options available to us to combat dealerships that try to charge ADMs to delivered Broncos or ordered Broncos with no VIN facing reorder. However, thanks for the list.
 

WatchYourSix

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Please try to stay on topic. I intended this thread to be a resource for those facing the ADM issue without having to wade through irrelevant posts. There are plenty of other places to discuss transferring a reservation to another dealership.
It's completely relevant because it's the last maneuver a buyer has when they've exhausted all options with their current dealer. You should add it to the end of the list.
 

TJ308

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Possible ammo for step1/2 and discussions...if your dealership has automagical posting of inventory to their website even for custom orders screenshot/document the price for your VIN. My dealership does this, has my VIN listed and the MSRP price we agreed to.
Woah 😳 I did not know this but you are correct

Screenshot_20211012-183030_Chrome.jpg
 

ExJeePowner

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There have been many a threads posted about a reservation holder getting surprised with an ADM (additional dealer mark-up) when being notified that their Bronco delivery is imminent or when they go to pick up their Bronco. As this practice is certain to continue as we head into 2022 and beyond, I thought we as a group could outline the steps a buyer can take should they find themselves in the same situation. This is not a place to argue about the importance of having a signed agreement in place when ordering, this thread is for those who didn’t do that and now need help.

Okay, so you just got off the phone with your salesperson and they have fed you a line of how the market has changed and they need to adjust the price of your Bronco and charge you an additional xx,xxx dollars above MSRP…

Step1 – Organize your information
  • Gather all documentation and correspondence with your dealer including, B&P pdfs, DORA sheet, texts, emails, phone logs, etc
  • Hopefully, you uncover a “smoking gun” that has your dealer agreeing to MSRP and/or no mark-ups
  • If possible, assemble a timeline of who you spoke to and about what
  • Locate dealership contact information/emails for the following. Most dealerships have a Staff listing under their About page. If a Staff page is not shown, try Googling the dealerships name along with the word staff to uncover that page
    • Sales Manager
    • General Manager
    • Dealership owner/principle
For the next few steps remember to be respectful, stern and don’t take no for an answer.

Step2 – Meet with your salesperson
  • For this step I would advise going into your dealership. It is easy to say no to someone on the phone or in an email and much more difficult to say no to someone’s face
  • Use the element of surprise, call dealership to verify your salesperson is working that day and head on in to meet with them
  • Start the conversation off with that you would like to talk to them about final Bronco pricing so there are no surprises and raise the following points:
    • All your correspondence is centered around MSRP with no mention of additional mark-up’s or price adjustments
    • Emphasize that additional mark-ups were not discussed at time of ordering
    • Outline the number of communications had with salesperson and opportunities they had to raise the ADM issue
    • The market has not changed for the reservation holder it has been delayed by circumstances beyond your control
    • You have no intent of flipping the Bronco for a profit (only state if true)
    • Other points to raise??
  • Feel free to bring in the spouse/grandma/kid or whomever you can and have them release the waterworks should the conversation start trending negatively
  • If your salesperson agrees to pricing the only additional step required is for you to get that agreement in writing, if no agreement attained then continue to next step
Step3 – Meet with sales manager or general manager
  • If your salesperson is unable to agree or must get up and check with the sales manager or GM I would advise ending conversation with the salesperson
  • Follow them to the decisions makers office and start over,
  • Raise and emphasize the same points outlined in Step2
  • If the decision maker agrees to pricing the only additional step required is for you to get that agreement in writing, if no agreement attained then continue to next step
Step4 – Contact dealership owner/principles
  • Advise the decision maker that since they are unable to provide fair pricing you will be contacting (owners/principles name) about the situation and proceeding with a social media campaign should they not provide a satisfactory response
  • Email the check signers at the dealership and accurately describe your experience and your stated outcome, copy decision makers and salesperson
  • Let them know that if you do not receive a satisfactory response in 24 hours you are going to proceed with a social media campaign against them which will include:
    • Contacting Ford director of communications
    • Posting about your experience on SM platforms such as twitter, FB, etc
    • Contacting Automotive websites who have an interest in Bronco ADM’s
    • Posting about your experience on various Bronco forums
  • If the check signer agrees to pricing the only additional step required is for you to get that agreement in writing, if no agreement attained then continue to next step
Step 5 – Social Media Campaign
  • Unfortunately, your dealer still refuses to budge, so the gloves need to come off and you have one last ditch effort to try and shame them into fair pricing
  • Contact Mike Levine (director of Ford communications) via Twitter, short example of tweet:
    • Hi Mike, just another victim of Bronco ADM here. Glad I reserved at (dealership name) and waited months for my Bronco only to have them charge me $xx,xxx over MSRP! (include additional info if possible)
  • Tags (website links are to articles written about Bronco ADM's, there are probably more)
  • Leave negative review on Google accurately describing your experience
  • Post on the dealerships FB page accurately describing your experience
  • Post to Bronco6g accurately describing your experience and naming the dealership
  • Post to BroncoNation accurately describing your experience and naming the dealership
  • Post to different Bronco FB pages accurately describing your experience and naming the dealership
Additional Info
  • Always be respectful but stern
  • At no time state that you don’t want your Bronco, or you are going to walk away. State that you need additional time to consider the offer
  • Do not agree to a decision deadline, instead state that you need additional time to consider their offer
  • This is also the time to negotiate Dealer Add-ons and state you don’t want them (ie, window etching, rust protection, nitrogen filled tires, etc)
  • Entire process should be expedient and not take more than 3 days
This is by no means an end-all-be-all method for how to deal with a dealership charging ADM’s, instead, this post is meant to be an open-source strategy for those who find themselves in this situation. Please post other idea’s (legal ideas, no burning down the dealership and/or crashing a test drive) on how to approach this situation and/or additional steps that we think should be taken. I will edit/clean-up the outlined steps based upon feedback received.

If you are a victim of an ADM and got it resolved, please post your method for doing so. If you used the process outlined above, let us know where in the process you and your dealership agreed to pricing.

This should also serve as a reminder to those reordering a MY22 to get your deal in writing and signed.

@Administrator feel free to sticky this thread if information proves to be beneficial
Also, these dealerships rely heavily on their customer surveys. I do mean heavily. When it comes to sales and service. A lot of 1 star reviews will absolutely drive that point home.
 

604Bronco

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If you can’t find the dealer owner on the staff page, Facebook Messenger can be your friend. I did this a few months ago to email then a compliment about their team. I was able to get their name and email very easily.
 
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