Ford Now Offering Dealers $500 Per Bronco Sold Beyond Sales Target

TangoHunter · Jan 30, 2024

https://www.carsdirect.com/deals-articles/ford-is-paying-dealers-to-sell-more-broncos

The January Bronco Dealer Stairstep program will pay dealers $500 per Ford Bronco sold when exceeding 100% of their sales objectives. According to a bulletin sent to dealers, those surpassing 110% of their target will get an even larger incentive worth $750. Both 2023 and 2024-model-year Ford Broncos are eligible.

Lowcountry Bronco · Jan 30, 2024

Wonder what the "sales targets" are dependent on? Most dealers this whole time were selling out there allocations for the year but those days are mostly behind us with showroom stock numbers probably higher that ordered numbers now. With the sticker and interest rates rising higher than most peoples pay can cover $500 or $1000 might swing some to take the risk if they can cover the payment but I guess at that point it's the bank's problem.

BigFootie · Jan 30, 2024

Lowcountry Bronco said:
Wonder what the "sales targets" are dependent on? Most dealers this whole time were selling out there allocations for the year but those days are mostly behind us with showroom stock numbers probably higher that ordered numbers now. With the sticker and interest rates rising higher than most peoples pay can cover $500 or $1000 might swing some to take the risk if they can cover the payment but I guess at that point it's the bank's problem.

I'm pretty sure Granger exceeded their sales targets for 23. I'll take $500!

Lowcountry Bronco · Jan 30, 2024

BigFootie said:
I'm pretty sure Granger exceeded their sales targets for 23. I'll take $500!

And we all know how Ford "rewarded" them for all that hard work! They need to go ahead and give them their allocation back for the year if Ford is struggling to get Bronco's sold and maybe incorporate some of Granger's best practices (i.e. treating the customer right at a good price) to the rest of their network.

vrtical · Jan 30, 2024

Gearing up the dealer stock they will have to move.

Brsox · Jan 30, 2024

My local dealers are flooded with 2023 Broncos rotting on the lots.

voxel · Jan 30, 2024

Brsox said:
My local dealers are flooded with 2023 Broncos rotting on the lots.

This.

Before I picked up my RR Heritage like you (best color!) I looked at other Broncos and was shocked by how many were on the lot and had build dates from 8/2023. The fully loaded Badlands order I abandoned in the summer sat on the lot for 7 months and still hasn't sold. It's being discounted $3800 and there's no dealer fee/junk either.

There are more new Raptors (124) in a 250 mile radius than any other trim (Outer Banks, Wildtrak, etc).

Imaginary Friend · Jan 30, 2024

Lowcountry Bronco said:
And we all know how Ford "rewarded" them for all that hard work! They need to go ahead and give them their allocation back for the year if Ford is struggling to get Bronco's sold and maybe incorporate some of Granger's best practices (i.e. treating the customer right at a good price) to the rest of their network.

THIS.

Granger was stellar to deal with in setting me up with my '23 Rubi in lieu of the Bronco I wanted.

huey · Jan 30, 2024

I wonder if my local dealers just have a good understanding of what folks are buying
2 dealers near me and neither have too much
the dealer with two to sell now has sold two braptors since January and never had more than 6 in Broncos in stock

Ford Bronco Ford Now Offering Dealers $500 Per Bronco Sold Beyond Sales Target 1706651965445

Ford Bronco Ford Now Offering Dealers $500 Per Bronco Sold Beyond Sales Target 1706652005709

TLO · Jan 30, 2024

Good... Sell me my Heritage for $8k under MSRP

Montana Bronco · Jan 31, 2024

Lowcountry Bronco said:
And we all know how Ford "rewarded" them for all that hard work! They need to go ahead and give them their allocation back for the year if Ford is struggling to get Bronco's sold and maybe incorporate some of Granger's best practices (i.e. treating the customer right at a good price) to the rest of their network.

^^ BINGO !

My experience with Granger was superb. And Ford punished Granger for it. And now that Bronco sales are tanking, I have zero sympathy to FoMoCo..

My older brother lives. 1,200 miles away from Granger, he just bought a 1-ton Ram from Granger based on my recommendation. Ford lost that sale, but Granger got it due to surpurb service and word of mouth.

It is clear that the Dealership Cartel want dealers like Granger crushed. And we all saw which side of the arena Ford threw its hat into…

shoptb2277 · Jan 31, 2024

Perhaps Ford should offer dealerships a bonus if they learn how to service the existing vehicles instead. I'm amazed at how bad the service experience is so far.

broncobase1 · Jan 31, 2024

Lowcountry Bronco said:
And we all know how Ford "rewarded" them for all that hard work! They need to go ahead and give them their allocation back for the year if Ford is struggling to get Bronco's sold and maybe incorporate some of Granger's best practices (i.e. treating the customer right at a good price) to the rest of their network.

It all sounds good, but you are forgetting about deep discounts in an attempt to garner more business and allocation at a time when Broncos were hard to get. The allocation system for popular models exists for a reason, all car manufactures have it. These reasons should be obvious to anyone with business sense. I was a Grainger Oct Special order holder, and had to bail when I gleaned I was #350 out of an allocation of around 10 - 20. Grainger knew they wouldn't have vehicles for all thier order holders, so I don't think this can be considered a "best practice". Nothing against Granger, I wouldn't hesitate to buy from them in the future, but for the Bronco it didn't pan out. You can blame Ford all you want, but NO manufacture is going to allow a few dealers to dominate the allocation of a very popular and hard to get model.

Area51BS · Jan 31, 2024

Ford just needs to offer 0-2.9% like they have done on the Sport throughout the past year.

dingle87 · Jan 31, 2024

broncobase1 said:
It all sounds good, but you are forgetting about deep discounts in an attempt to garner more business and allocation at a time when Broncos were hard to get. The allocation system for popular models exists for a reason, all car manufactures have it. These reasons should be obvious to anyone with business sense. I was a Grainger Oct Special order holder, and had to bail when I gleaned I was #350 out of an allocation of around 10 - 20. Grainger knew they wouldn't have vehicles for all thier order holders, so I don't think this can be considered a "best practice". Nothing against Granger, I wouldn't hesitate to buy from them in the future, but for the Bronco it didn't pan out. You can blame Ford all you want, but NO manufacture is going to allow a few dealers to dominate the allocation of a very popular and hard to get model.

I was an Oct 1st reservation holder at Granger. I think if a person held on through last year, they were rewarded by getting their Bronco built at Granger. Not sure, but I think all non HE Bronco Granger reservations were built and cleared out. I could be wrong, but not chasing a Bronco worked out in my favor after the $2k under invoice was paired with 2 Ford private offers.

I think there is a place in the market for dealerships like Granger. If supply is available and demand is there, keeping other dealerships from adding ADM with deals like Granger had is good for all involved. Whether you got a Bronco from Granger or not, having dealerships offering deals should keep others from jacking up prices.

Ford Now Offering Dealers $500 Per Bronco Sold Beyond Sales Target

TangoHunter

Well-Known Member

Lowcountry Bronco

Well-Known Member

BigFootie

Well-Known Member

Lowcountry Bronco

Well-Known Member

vrtical

Well-Known Member

Brsox

Well-Known Member

voxel

Well-Known Member

Imaginary Friend

Well-Known Member

huey

Well-Known Member

TLO

Well-Known Member

Montana Bronco

Well-Known Member

shoptb2277

Member

broncobase1

Well-Known Member

Area51BS

Well-Known Member

dingle87

Well-Known Member

Similar threads