Today, Ford Performance becomes FORD RACING (again)

Haelous · Sep 5, 2025

Our Name is Our Mission: Ford Racing is Back

https://www.fromtheroad.ford.com/us/en/articles/2025/ford-racing-dynamic-new-future

Time to buy new stickers!

jtgensler · Sep 5, 2025

idk. I kinda liked Ford Performance.
First, calling something ".... Racing" is kinda generic?
I've always thought it was cooler when someone named a race team something more than their last name . racing.
Maybe I'll get a discounted Ford Performance Sticker for the top of my windshield now lol.

BroncoChallenger · Sep 5, 2025

Yeah I mean...Toyota has their TRDs (always makes me think of fecal matter) and it just seems...lame.

Ford Performance made it sound like it was for everyone. Ford Racing makes it seem like it's not, at least to me.

Bigmoose · Sep 5, 2025

Bring back SVT!

Fordified1 · Sep 5, 2025

Wasn’t it originally Ford Racing way back when?

BroncoChallenger · Sep 5, 2025

Fordified1 said:
Wasn’t it originally Ford Racing way back when?

Yes. I have a keychain (or had, might have lost it now, haven't seen it in a while) that said Ford Racing. Had it with my '03 SD.

SeptuagenarianSasquatch · Sep 5, 2025

Rebranding is always risky.
"Ford Performance" implied that anybody/everybody could identify and, sort of, participate, to the degree he wanted to, had opportunity to, could afford, whatever.
"Ford Racing" suggests that it involves only people who are involved in competition. The rest of you (us)? It's like the teenager with a Ferrari ballcap.

Ford: "Hold my Bud Light..."

HPNQ420 · Sep 5, 2025

Bigmoose said:
Bring back SVT!

I'll up that and say go back to "SVO" but I'll settle for "SVT". "Ford Racing" is lame.

Bigmoose · Sep 5, 2025

HPNQ420 said:
I'll up that and say go back to "SVO" but I'll settle for "SVT". "Ford Racing" is lame.

Probably along the same lines, its not so much the name but the structure. SVT was able to do some cool stuff. No way FP or FR could cancel a model year because it was dog shit, like Coletti did with the 2002 SVT Cobra. The result being a badass 2003 mustang that the ford penny pinchers despised.

FourHorses · Sep 5, 2025

Bigmoose said:
Bring back SVT!

Have two SVT vehicles myself! That’s what they should bring back.

VBlu6G · Sep 5, 2025

Still have my ‘95 SVT Lightning.

2023bronco · Sep 5, 2025

Had a pair of Ford Racing valve covers on my 302 ci 69 Mustang convertible back in the 90s. Don't have either anymore.

Bruno · Sep 5, 2025

What the hell do I do with this now?!

Ford Bronco Today, Ford Performance becomes FORD RACING (again) Rear_Diff

Fordified1 · Sep 5, 2025

Bruno said:
What the hell do I do with this now?!

Send it to me lol.

Smocaine · Sep 5, 2025

Bruno said:
What the hell do I do with this now?!

They're changing their name to escape the weeping and rusting Ford Performance diff covers.

Today, Ford Performance becomes FORD RACING (again)

Haelous

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jtgensler

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BroncoChallenger

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Bigmoose

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Fordified1

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BroncoChallenger

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SeptuagenarianSasquatch

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HPNQ420

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Bigmoose

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FourHorses

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VBlu6G

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